Paint brands:Which brands are most popular in search?
In August 2026, Sherwin-Williams was the most searched among paint brands worldwide, with an estimated 1.8M branded searches and 74.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Sherwin-Williams74.5%Benjamin Moore15%
Dulux6.7%
Behr2.5%
Valspar1.3%
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Share of SearchLeaderboard
Compare the paint brands people decorate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sherwin-Williams, Benjamin Moore, Dulux, Behr. The figures are in the table below the chart.
View monthly share of search table
| Month | Sherwin-Williams | Benjamin Moore | Dulux | Behr | Valspar |
|---|---|---|---|---|---|
| Oct 2025 | 71.6% | 17.6% | 7.9% | 1.9% | 1.1% |
| Nov 2025 | 71.6% | 17.6% | 7.9% | 1.9% | 1.1% |
| Dec 2025 | 71.3% | 17.5% | 7.8% | 2.4% | 1.1% |
| Jan 2026 | 71.4% | 17.6% | 7.8% | 1.9% | 1.3% |
| Feb 2026 | 71.2% | 17.5% | 7.8% | 1.9% | 1.6% |
| Mar 2026 | 70.8% | 17.4% | 6.4% | 1.9% | 3.5% |
| Apr 2026 | 72.6% | 17.8% | 6.5% | 2% | 1.1% |
| May 2026 | 75% | 15.1% | 6.8% | 2% | 1.1% |
| Jun 2026 | 75.9% | 15.3% | 5.6% | 2.1% | 1.1% |
| Jul 2026 | 75% | 15.1% | 6.8% | 2% | 1.1% |
| Aug 2026 | 74.5% | 15% | 6.7% | 2.5% | 1.3% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.5% | 1.8M | 0% | -0.5 points | |
| 2, held 2nd | 15% | 368K | 0% | -0.1 points | |
| 3, held 3rd | 6.7% | 165K | 0% | 0 points | |
| 4, held 4th | 2.5% | 60.5K | +22.2% | +0.4 points | |
| 5, held 5th | 1.3% | 33.1K | +22.1% | +0.2 points |
74.5%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.5 points.
15%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
6.7%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.
2.5%
Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
5.
Valspar1.3%
Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
Compare search popularity between leading brands
- Compare any of these brands
Which brand is most popular in search among paint brands worldwide?
5 brands
In August 2026, Sherwin-Williams was the most searched among paint brands worldwide, with an estimated 1.8M branded searches and 74.5% estimated Share of Search within this set. Benjamin Moore is in 2nd place, 59.5 percentage points behind at 15% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Sherwin-Williams | 71.6% → 74.5% | 75.9%Jun 2026 | 70.8%Mar 2026 | 1st |
| Benjamin Moore | 17.6% → 15% | 17.8%Apr 2026 | 15%Aug 2026 | 2nd |
| Dulux | 7.9% → 6.7% | 7.9%Oct 2025 | 5.6%Jun 2026 | 3rd |
| Behr | 1.9% → 2.5% | 2.5%Aug 2026 | 1.9%Mar 2026 | 4th |
| Valspar | 1.1% → 1.3% | 3.5%Mar 2026 | 1.1%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Sherwin-Williams’ estimated Share of Search among paint brands worldwide increased from 71.6% to 74.5%.
- Across the 11 months ending August 2026, Benjamin Moore’s estimated Share of Search among paint brands worldwide decreased from 17.6% to 15%.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint brands worldwide decreased from 7.9% to 6.7%.
- Across the 11 months ending August 2026, Behr’s estimated Share of Search among paint brands worldwide increased from 1.9% to 2.5%.
- Across the 11 months ending August 2026, Sherwin-Williams’ estimated Share of Search among paint brands worldwide peaked at 75.9% in June 2026 and was lowest at 70.8% in March 2026.
- Across the 11 months ending August 2026, Benjamin Moore’s estimated Share of Search among paint brands worldwide peaked at 17.8% in April 2026 and was lowest at 15% in August 2026.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint brands worldwide peaked at 7.9% in October 2025 and was lowest at 5.6% in June 2026.
- Across the 11 months ending August 2026, Valspar’s estimated Share of Search among paint brands worldwide peaked at 3.5% in March 2026 and was lowest at 1.1% in December 2025.
- Across the 11 months ending August 2026, Valspar held steady: its estimated Share of Search among paint brands worldwide moved less than 0.5 percentage points.
How did search popularity change for paint brands worldwide in August 2026?
5 changes
In August 2026, Sherwin-Williams lost estimated Share of Search among paint brands worldwide, from 75% to 74.5%.
Estimated monthly branded searches for Behr worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.
Estimated monthly branded searches for Valspar worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
Estimated monthly branded searches for Benjamin Moore worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
Estimated monthly branded searches for Dulux worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
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