Dulux vs Sherwin-Williams:Which is more popular by branded search?
In August 2026, Sherwin-Williams had more branded searches than Dulux among paint brands worldwide. Sherwin-Williams was estimated to have 1.8M branded searches compared to Dulux’s 165K, and held a 74.5% Share of Search versus Dulux’s 6.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dulux or Sherwin-Williams?
Compare the paint brands people decorate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sherwin-Williams, Dulux. The figures are in the table below the chart.
View monthly share of search table
| Month | Sherwin-Williams | Benjamin Moore | Dulux | Behr | Valspar |
|---|---|---|---|---|---|
| Oct 2025 | 71.6% | 17.6% | 7.9% | 1.9% | 1.1% |
| Nov 2025 | 71.6% | 17.6% | 7.9% | 1.9% | 1.1% |
| Dec 2025 | 71.3% | 17.5% | 7.8% | 2.4% | 1.1% |
| Jan 2026 | 71.4% | 17.6% | 7.8% | 1.9% | 1.3% |
| Feb 2026 | 71.2% | 17.5% | 7.8% | 1.9% | 1.6% |
| Mar 2026 | 70.8% | 17.4% | 6.4% | 1.9% | 3.5% |
| Apr 2026 | 72.6% | 17.8% | 6.5% | 2% | 1.1% |
| May 2026 | 75% | 15.1% | 6.8% | 2% | 1.1% |
| Jun 2026 | 75.9% | 15.3% | 5.6% | 2.1% | 1.1% |
| Jul 2026 | 75% | 15.1% | 6.8% | 2% | 1.1% |
| Aug 2026 | 74.5% | 15% | 6.7% | 2.5% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Dulux and Sherwin-Williams comparison changed over the last 12 months?
3 findings
- Sherwin-Williams was ahead of Dulux in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint brands worldwide moved from 7.9% to 6.7%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Sherwin-Williams’ estimated Share of Search among paint brands worldwide moved from 71.6% to 74.5%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for paint brands worldwide in August 2026?
2 changes
In August 2026, Sherwin-Williams lost estimated Share of Search among paint brands worldwide, from 75% to 74.5%.
Estimated monthly branded searches for Dulux worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dulux’s and Sherwin-Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dulux
1 branded search term
- dulux
Sherwin-Williams
1 branded search term
- sherwin-williams
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.