Brandwave

How popular isDulux in search?

In August 2026, there were an estimated 165K branded searches for Dulux worldwide which is down 17.9% over the last 11 months. Dulux holds 5.8% estimated Share of Search among paint brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sherwin-Williams64.8%
  2. Benjamin Moore26.1%
  3. Dulux5.8%
  4. Behr2.1%
  5. Valspar1.2%
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Which paint brands compete with Dulux?

Dulux against paint brands worldwide, by month

Share of Search by month for Sherwin-Williams, Benjamin Moore, Dulux, Behr. The figures are in the table below the chart.

View monthly share of search table
MonthSherwin-WilliamsBenjamin MooreDuluxBehrValspar
Oct 202560.8%29.9%6.7%1.6%0.9%
Nov 202560.8%29.9%6.7%1.6%0.9%
Dec 202560.7%29.8%6.7%2%0.9%
Jan 202660.7%29.9%6.7%1.6%1.1%
Feb 202660.6%29.7%6.7%1.6%1.3%
Mar 202660.3%29.7%5.4%1.6%3%
Apr 202661.6%30.3%5.6%1.7%0.91%
May 202665.2%26.2%5.9%1.8%0.97%
Jun 202665.9%26.5%4.9%1.8%0.98%
Jul 202665.2%26.2%5.9%1.8%0.97%
Aug 202664.8%26.1%5.8%2.1%1.2%
Sep 2026—————

  1. 1.Sherwin-Williams

    64.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Benjamin Moore

    26.1%

    Held 2nd. 736K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Dulux

    5.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Behr

    2.1%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Valspar

    1.2%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

Compare search popularity between Dulux and its closest rivals

Every comparison with Dulux

How has branded search demand for Dulux changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dulux worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint brands worldwide decreased from 6.7% to 5.8%.
  • Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint brands worldwide peaked at 6.7% in October 2025 and was lowest at 4.9% in June 2026.

How did search popularity change for paint brands worldwide in August 2026?

  1. Estimated monthly branded searches for Behr worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

  2. Estimated monthly branded searches for Valspar worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

  3. Estimated monthly branded searches for Benjamin Moore worldwide fell 18.2% over 11 measured months, from 900K to 736K in August 2026.

  4. Estimated monthly branded searches for Dulux worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How is Dulux measured?

Brandwave collects information about searches that people make online using Dulux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dulux

Do you work for Dulux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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