Dulux vs Zinsser:Which is searched more?
In September 2026, Dulux had more branded searches than Zinsser among paint brands worldwide. Dulux was estimated to have 165K branded searches compared to Zinsser’s 22.2K, and held a 6.7% Share of Search versus Zinsser’s 0.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dulux or Zinsser?
Compare the paint brands people decorate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dulux, Zinsser. The figures are in the table below the chart.
View monthly share of search table
| Month | Sherwin-Williams | Benjamin Moore | Dulux | Behr | Valspar | Zinsser |
|---|---|---|---|---|---|---|
| Oct 2025 | 71% | 17.5% | 7.8% | 1.9% | 1.1% | 0.7% |
| Nov 2025 | 71% | 17.5% | 7.8% | 1.9% | 1.1% | 0.7% |
| Dec 2025 | 70.8% | 17.4% | 7.8% | 2.3% | 1% | 0.7% |
| Jan 2026 | 70.8% | 17.4% | 7.8% | 1.9% | 1.3% | 0.86% |
| Feb 2026 | 70.6% | 17.3% | 7.8% | 1.9% | 1.6% | 0.85% |
| Mar 2026 | 70.2% | 17.3% | 6.3% | 1.9% | 3.5% | 0.85% |
| Apr 2026 | 71.9% | 17.7% | 6.5% | 1.9% | 1.1% | 0.87% |
| May 2026 | 74.5% | 15% | 6.7% | 2% | 1.1% | 0.74% |
| Jun 2026 | 75.4% | 15.2% | 5.6% | 2% | 1.1% | 0.75% |
| Jul 2026 | 74.5% | 15% | 6.7% | 2% | 1.1% | 0.74% |
| Aug 2026 | 73.8% | 14.8% | 6.7% | 2.4% | 1.3% | 0.9% |
| Sep 2026 | 74.3% | 14.9% | 6.7% | 2% | 1.1% | 0.9% |
How has the Dulux and Zinsser comparison changed over the last 12 months?
3 findings
- Dulux was ahead of Zinsser in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dulux’s estimated Share of Search among paint brands worldwide moved from 7.8% to 6.7%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Zinsser’s estimated Share of Search among paint brands worldwide moved from 0.7% to 0.9%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for paint brands worldwide in September 2026?
2 changes
Other head-to-heads among paint brands
Sherwin-Williams vs Benjamin Moore: compare search popularity
Sherwin-Williams vs Dulux: compare search popularity
Sherwin-Williams vs Behr: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Dulux’s and Zinsser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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