Behr vs Dulux:Which is searched more?
In September 2026, Dulux had more branded searches than Behr among paint brands worldwide. Dulux was estimated to have 165K branded searches compared to Behr’s 49.5K, and held a 6.7% Share of Search versus Behr’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Behr or Dulux?
Compare the paint brands people decorate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dulux, Behr. The figures are in the table below the chart.
View monthly share of search table
| Month | Sherwin-Williams | Benjamin Moore | Dulux | Behr | Valspar | Zinsser |
|---|---|---|---|---|---|---|
| Oct 2025 | 71% | 17.5% | 7.8% | 1.9% | 1.1% | 0.7% |
| Nov 2025 | 71% | 17.5% | 7.8% | 1.9% | 1.1% | 0.7% |
| Dec 2025 | 70.8% | 17.4% | 7.8% | 2.3% | 1% | 0.7% |
| Jan 2026 | 70.8% | 17.4% | 7.8% | 1.9% | 1.3% | 0.86% |
| Feb 2026 | 70.6% | 17.3% | 7.8% | 1.9% | 1.6% | 0.85% |
| Mar 2026 | 70.2% | 17.3% | 6.3% | 1.9% | 3.5% | 0.85% |
| Apr 2026 | 71.9% | 17.7% | 6.5% | 1.9% | 1.1% | 0.87% |
| May 2026 | 74.5% | 15% | 6.7% | 2% | 1.1% | 0.74% |
| Jun 2026 | 75.4% | 15.2% | 5.6% | 2% | 1.1% | 0.75% |
| Jul 2026 | 74.5% | 15% | 6.7% | 2% | 1.1% | 0.74% |
| Aug 2026 | 73.8% | 14.8% | 6.7% | 2.4% | 1.3% | 0.9% |
| Sep 2026 | 74.3% | 14.9% | 6.7% | 2% | 1.1% | 0.9% |
How has the Behr and Dulux comparison changed over the last 12 months?
3 findings
- Dulux was ahead of Behr in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Behr’s estimated Share of Search among paint brands worldwide moved from 1.9% to 2%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Dulux’s estimated Share of Search among paint brands worldwide moved from 7.8% to 6.7%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for paint brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Dulux worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Other head-to-heads among paint brands
How each brand is measured
Brandwave collects information about searches that people make online using Behr’s and Dulux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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