Benjamin Moore vs Sherwin-Williams:Which is searched more?
In September 2026, Sherwin-Williams had more branded searches than Benjamin Moore among paint brands worldwide. Sherwin-Williams was estimated to have 1.8M branded searches compared to Benjamin Moore’s 368K, and held a 74.3% Share of Search versus Benjamin Moore’s 14.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Benjamin Moore or Sherwin-Williams?
Compare the paint brands people decorate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sherwin-Williams, Benjamin Moore. The figures are in the table below the chart.
View monthly share of search table
| Month | Sherwin-Williams | Benjamin Moore | Dulux | Behr | Valspar | Zinsser |
|---|---|---|---|---|---|---|
| Oct 2025 | 71% | 17.5% | 7.8% | 1.9% | 1.1% | 0.7% |
| Nov 2025 | 71% | 17.5% | 7.8% | 1.9% | 1.1% | 0.7% |
| Dec 2025 | 70.8% | 17.4% | 7.8% | 2.3% | 1% | 0.7% |
| Jan 2026 | 70.8% | 17.4% | 7.8% | 1.9% | 1.3% | 0.86% |
| Feb 2026 | 70.6% | 17.3% | 7.8% | 1.9% | 1.6% | 0.85% |
| Mar 2026 | 70.2% | 17.3% | 6.3% | 1.9% | 3.5% | 0.85% |
| Apr 2026 | 71.9% | 17.7% | 6.5% | 1.9% | 1.1% | 0.87% |
| May 2026 | 74.5% | 15% | 6.7% | 2% | 1.1% | 0.74% |
| Jun 2026 | 75.4% | 15.2% | 5.6% | 2% | 1.1% | 0.75% |
| Jul 2026 | 74.5% | 15% | 6.7% | 2% | 1.1% | 0.74% |
| Aug 2026 | 73.8% | 14.8% | 6.7% | 2.4% | 1.3% | 0.9% |
| Sep 2026 | 74.3% | 14.9% | 6.7% | 2% | 1.1% | 0.9% |
How has the Benjamin Moore and Sherwin-Williams comparison changed over the last 12 months?
3 findings
- Sherwin-Williams was ahead of Benjamin Moore in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Benjamin Moore’s estimated Share of Search among paint brands worldwide moved from 17.5% to 14.9%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Sherwin-Williams’ estimated Share of Search among paint brands worldwide moved from 71% to 74.3%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for paint brands worldwide in September 2026?
2 changes
In September 2026, Sherwin-Williams gained estimated Share of Search among paint brands worldwide, from 73.8% to 74.3%.
Estimated monthly branded searches for Benjamin Moore worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Other head-to-heads among paint brands
How each brand is measured
Brandwave collects information about searches that people make online using Benjamin Moore’s and Sherwin-Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Benjamin Moore
1 branded search term
- benjaminmoore
Sherwin-Williams
1 branded search term
- sherwin-williams
Put your own brand in this comparison
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