How popular isBenjamin Moore in search?
In August 2026, there were an estimated 368K branded searches for Benjamin Moore worldwide which is down 18.2% over the last 11 months. Benjamin Moore holds 15% estimated Share of Search among paint brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sherwin-Williams74.5%Benjamin Moore15%
Dulux6.7%
Behr2.5%
Valspar1.3%
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Which paint brands compete with Benjamin Moore?
Share of Search by month for Sherwin-Williams, Benjamin Moore, Dulux, Behr. The figures are in the table below the chart.
View monthly share of search table
| Month | Sherwin-Williams | Benjamin Moore | Dulux | Behr | Valspar |
|---|---|---|---|---|---|
| Oct 2025 | 71.6% | 17.6% | 7.9% | 1.9% | 1.1% |
| Nov 2025 | 71.6% | 17.6% | 7.9% | 1.9% | 1.1% |
| Dec 2025 | 71.3% | 17.5% | 7.8% | 2.4% | 1.1% |
| Jan 2026 | 71.4% | 17.6% | 7.8% | 1.9% | 1.3% |
| Feb 2026 | 71.2% | 17.5% | 7.8% | 1.9% | 1.6% |
| Mar 2026 | 70.8% | 17.4% | 6.4% | 1.9% | 3.5% |
| Apr 2026 | 72.6% | 17.8% | 6.5% | 2% | 1.1% |
| May 2026 | 75% | 15.1% | 6.8% | 2% | 1.1% |
| Jun 2026 | 75.9% | 15.3% | 5.6% | 2.1% | 1.1% |
| Jul 2026 | 75% | 15.1% | 6.8% | 2% | 1.1% |
| Aug 2026 | 74.5% | 15% | 6.7% | 2.5% | 1.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.5% | 1.8M | 0% | -0.5 points | |
| 2, held 2nd | 15% | 368K | 0% | -0.1 points | |
| 3, held 3rd | 6.7% | 165K | 0% | 0 points | |
| 4, held 4th | 2.5% | 60.5K | +22.2% | +0.4 points | |
| 5, held 5th | 1.3% | 33.1K | +22.1% | +0.2 points |
74.5%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.5 points.
15%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
6.7%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.
2.5%
Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
5.
Valspar1.3%
Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
Compare search popularity between Benjamin Moore and its closest rivals
How has branded search demand for Benjamin Moore changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Benjamin Moore worldwide fell from 450K to 368K.
- Across the 11 months ending August 2026, Benjamin Moore’s estimated Share of Search among paint brands worldwide decreased from 17.6% to 15%.
- Across the 11 months ending August 2026, Benjamin Moore’s estimated Share of Search among paint brands worldwide peaked at 17.8% in April 2026 and was lowest at 15% in August 2026.
How did search popularity change for paint brands worldwide in August 2026?
5 changes
In August 2026, Sherwin-Williams lost estimated Share of Search among paint brands worldwide, from 75% to 74.5%.
Estimated monthly branded searches for Behr worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.
Estimated monthly branded searches for Valspar worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
Estimated monthly branded searches for Benjamin Moore worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
Estimated monthly branded searches for Dulux worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How is Benjamin Moore measured?
Brandwave collects information about searches that people make online using Benjamin Moore’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- benjamin moore
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