Brandwave

Paint retailers:Which brands are most popular in search?

In August 2026, Farrow & Ball was the most searched among paint retailers worldwide, with an estimated 246K branded searches and 41.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Farrow & Ball41.4%
  2. Dulux33.8%
  3. Crown6.8%
  4. Johnstone's6.8%
  5. Little Greene5.6%
  6. Valspar5.6%

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Share of SearchLeaderboard

Compare the paint retailers people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among paint retailers worldwide, by month

Share of Search by month for Farrow & Ball, Dulux, Crown, Johnstone's, Little Greene, Valspar. The figures are in the table below the chart.

View monthly share of search table
MonthFarrow & BallDuluxCrownJohnstone'sLittle GreeneValspar
Oct 202546.8%31.3%6.3%6.3%5.1%4.2%
Nov 202550.2%27.5%5.5%6.8%5.5%4.5%
Dec 202546.7%31.4%6.3%6.3%4.2%5.2%
Jan 202649.6%27.2%6.7%6.7%4.5%5.5%
Feb 202649.6%27.2%6.7%6.7%4.5%5.5%
Mar 202644.9%24.6%6%6%4.9%13.5%
Apr 202642.8%35%5.8%7%4.7%4.7%
May 202642.8%35%5.8%7%4.7%4.7%
Jun 202641.3%33.9%6.8%6.8%5.6%5.6%
Jul 202646.3%31.1%6.2%6.2%5.1%5.1%
Aug 202641.4%33.8%6.8%6.8%5.6%5.6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Farrow & Ball

    41.4%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -4.9 points.

  2. 2.Dulux

    33.8%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +2.8 points.

  3. 3.Crown

    6.8%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  4. 4.Johnstone's

    6.8%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  5. 5.Little Greene

    5.6%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

  6. 6.Valspar

    5.6%

    Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among paint retailers worldwide?

In August 2026, Farrow & Ball was the most searched among paint retailers worldwide, with an estimated 246K branded searches and 41.4% estimated Share of Search within this set. Dulux is in 2nd place, 7.6 percentage points behind at 33.8% Share of Search.

Global paint retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Farrow & Ball46.8% → 41.4%50.2%Nov 202541.3%Jun 20261st
Dulux31.3% → 33.8%35%Apr 202624.6%Mar 20262nd
Crown6.3% → 6.8%6.8%Aug 20265.5%Nov 20253rd
Johnstone's6.3% → 6.8%7%Apr 20266%Mar 20264th
Little Greene5.1% → 5.6%5.6%Jun 20264.2%Dec 20255th
Valspar4.2% → 5.6%13.5%Mar 20264.2%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among paint retailers worldwide decreased from 46.8% to 41.4%.
  • Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint retailers worldwide increased from 31.3% to 33.8%.
  • Across the 11 months ending August 2026, Crown’s estimated Share of Search among paint retailers worldwide increased from 6.3% to 6.8%.
  • Across the 11 months ending August 2026, Johnstone's’ estimated Share of Search among paint retailers worldwide increased from 6.3% to 6.8%.
  • Across the 11 months ending August 2026, Valspar’s estimated Share of Search among paint retailers worldwide increased from 4.2% to 5.6%.
  • Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among paint retailers worldwide peaked at 50.2% in November 2025 and was lowest at 41.3% in June 2026.
  • Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint retailers worldwide peaked at 35% in April 2026 and was lowest at 24.6% in March 2026.
  • Across the 11 months ending August 2026, Crown’s estimated Share of Search among paint retailers worldwide peaked at 6.8% in August 2026 and was lowest at 5.5% in November 2025.
  • Across the 11 months ending August 2026, Johnstone's’ estimated Share of Search among paint retailers worldwide peaked at 7% in April 2026 and was lowest at 6% in March 2026.
  • Across the 11 months ending August 2026, Little Greene’s estimated Share of Search among paint retailers worldwide peaked at 5.6% in June 2026 and was lowest at 4.2% in December 2025.
  • Across the 11 months ending August 2026, Valspar’s estimated Share of Search among paint retailers worldwide peaked at 13.5% in March 2026 and was lowest at 4.2% in October 2025.
  • Across the 11 months ending August 2026, Little Greene held steady: its estimated Share of Search among paint retailers worldwide moved less than 0.5 percentage points.

How did search popularity change for paint retailers worldwide in August 2026?

  1. In August 2026, Dulux gained estimated Share of Search among paint retailers worldwide, from 31.1% to 33.8%.

  2. In August 2026, Crown gained estimated Share of Search among paint retailers worldwide, from 6.2% to 6.8%.

  3. In August 2026, Johnstone's gained estimated Share of Search among paint retailers worldwide, from 6.2% to 6.8%.

  4. In August 2026, Farrow & Ball lost estimated Share of Search among paint retailers worldwide, from 46.3% to 41.4%.

  5. Estimated monthly branded searches for Valspar worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

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