Brandwave

How popular isJohnstone's in search?

In August 2026, there were an estimated 40.5K branded searches for Johnstone's worldwide which held steady over the last 11 months. Johnstone's holds 6.8% estimated Share of Search among paint retailers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Farrow & Ball41.4%
  2. Dulux33.8%
  3. Crown6.8%
  4. Johnstone's6.8%
  5. Little Greene5.6%
  6. Valspar5.6%
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Which paint retailers compete with Johnstone's?

Johnstone's against paint retailers worldwide, by month

Share of Search by month for Farrow & Ball, Dulux, Crown, Johnstone's, Little Greene, Valspar. The figures are in the table below the chart.

View monthly share of search table
MonthFarrow & BallDuluxCrownJohnstone'sLittle GreeneValspar
Oct 202546.8%31.3%6.3%6.3%5.1%4.2%
Nov 202550.2%27.5%5.5%6.8%5.5%4.5%
Dec 202546.7%31.4%6.3%6.3%4.2%5.2%
Jan 202649.6%27.2%6.7%6.7%4.5%5.5%
Feb 202649.6%27.2%6.7%6.7%4.5%5.5%
Mar 202644.9%24.6%6%6%4.9%13.5%
Apr 202642.8%35%5.8%7%4.7%4.7%
May 202642.8%35%5.8%7%4.7%4.7%
Jun 202641.3%33.9%6.8%6.8%5.6%5.6%
Jul 202646.3%31.1%6.2%6.2%5.1%5.1%
Aug 202641.4%33.8%6.8%6.8%5.6%5.6%
Sep 2026——————

  1. 1.Farrow & Ball

    41.4%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -4.9 points.

  2. 2.Dulux

    33.8%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +2.8 points.

  3. 3.Crown

    6.8%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  4. 4.Johnstone's

    6.8%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  5. 5.Little Greene

    5.6%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

  6. 6.Valspar

    5.6%

    Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

Compare search popularity between Johnstone's and its closest rivals

How has branded search demand for Johnstone's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Johnstone's worldwide held steady at 40.5K.
  • Across the 11 months ending August 2026, Johnstone's’ estimated Share of Search among paint retailers worldwide increased from 6.3% to 6.8%.
  • Across the 11 months ending August 2026, Johnstone's’ estimated Share of Search among paint retailers worldwide peaked at 7% in April 2026 and was lowest at 6% in March 2026.

How did search popularity change for paint retailers worldwide in August 2026?

  1. In August 2026, Dulux gained estimated Share of Search among paint retailers worldwide, from 31.1% to 33.8%.

  2. In August 2026, Crown gained estimated Share of Search among paint retailers worldwide, from 6.2% to 6.8%.

  3. In August 2026, Johnstone's gained estimated Share of Search among paint retailers worldwide, from 6.2% to 6.8%.

  4. In August 2026, Farrow & Ball lost estimated Share of Search among paint retailers worldwide, from 46.3% to 41.4%.

  5. Estimated monthly branded searches for Valspar worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

How is Johnstone's measured?

Brandwave collects information about searches that people make online using Johnstone's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • johnstones paint

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How the Brand Demand Index is measured

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