Brandwave

Crown vs Johnstone's:Which is more popular by branded search?

In August 2026, Crown and Johnstone's were level on Share of Search among paint retailers worldwide, with an estimated 40.5K branded searches each, at 6.8% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among paint retailers worldwide in August 2026Which is more popular in search, Crown or Johnstone's?
Crown6.8%40.5K searches
vs
Johnstone's6.8%40.5K searches

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Which is more popular in search, Crown or Johnstone's?

Compare the paint retailers people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Crown and Johnstone's among paint retailers worldwide, by month

Share of Search by month for Crown, Johnstone's. The figures are in the table below the chart.

View monthly share of search table
MonthFarrow & BallDuluxCrownJohnstone'sLittle GreeneValspar
Oct 202546.8%31.3%6.3%6.3%5.1%4.2%
Nov 202550.2%27.5%5.5%6.8%5.5%4.5%
Dec 202546.7%31.4%6.3%6.3%4.2%5.2%
Jan 202649.6%27.2%6.7%6.7%4.5%5.5%
Feb 202649.6%27.2%6.7%6.7%4.5%5.5%
Mar 202644.9%24.6%6%6%4.9%13.5%
Apr 202642.8%35%5.8%7%4.7%4.7%
May 202642.8%35%5.8%7%4.7%4.7%
Jun 202641.3%33.9%6.8%6.8%5.6%5.6%
Jul 202646.3%31.1%6.2%6.2%5.1%5.1%
Aug 202641.4%33.8%6.8%6.8%5.6%5.6%
Sep 2026——————

How has the Crown and Johnstone's comparison changed over the last 12 months?

  • Crown was ahead of Johnstone's in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Crown’s estimated Share of Search among paint retailers worldwide moved from 6.3% to 6.8%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 11 months ending August 2026, Johnstone's’ estimated Share of Search among paint retailers worldwide moved from 6.3% to 6.8%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for paint retailers worldwide in August 2026?

  1. In August 2026, Crown gained estimated Share of Search among paint retailers worldwide, from 6.2% to 6.8%.

  2. In August 2026, Johnstone's gained estimated Share of Search among paint retailers worldwide, from 6.2% to 6.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Crown’s and Johnstone's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crown

1 branded search term

  • crown paint

Johnstone's

1 branded search term

  • johnstones paint

How the Brand Demand Index is measured

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