Benjamin Moore vs Dulux:Which is searched more?
In September 2026, Benjamin Moore had more branded searches than Dulux among paint brands worldwide. Benjamin Moore was estimated to have 368K branded searches compared to Dulux’s 165K, and held a 14.9% Share of Search versus Dulux’s 6.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Benjamin Moore or Dulux?
Compare the paint brands people decorate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Benjamin Moore, Dulux. The figures are in the table below the chart.
View monthly share of search table
| Month | Sherwin-Williams | Benjamin Moore | Dulux | Behr | Valspar | Zinsser |
|---|---|---|---|---|---|---|
| Oct 2025 | 71% | 17.5% | 7.8% | 1.9% | 1.1% | 0.7% |
| Nov 2025 | 71% | 17.5% | 7.8% | 1.9% | 1.1% | 0.7% |
| Dec 2025 | 70.8% | 17.4% | 7.8% | 2.3% | 1% | 0.7% |
| Jan 2026 | 70.8% | 17.4% | 7.8% | 1.9% | 1.3% | 0.86% |
| Feb 2026 | 70.6% | 17.3% | 7.8% | 1.9% | 1.6% | 0.85% |
| Mar 2026 | 70.2% | 17.3% | 6.3% | 1.9% | 3.5% | 0.85% |
| Apr 2026 | 71.9% | 17.7% | 6.5% | 1.9% | 1.1% | 0.87% |
| May 2026 | 74.5% | 15% | 6.7% | 2% | 1.1% | 0.74% |
| Jun 2026 | 75.4% | 15.2% | 5.6% | 2% | 1.1% | 0.75% |
| Jul 2026 | 74.5% | 15% | 6.7% | 2% | 1.1% | 0.74% |
| Aug 2026 | 73.8% | 14.8% | 6.7% | 2.4% | 1.3% | 0.9% |
| Sep 2026 | 74.3% | 14.9% | 6.7% | 2% | 1.1% | 0.9% |
How has the Benjamin Moore and Dulux comparison changed over the last 12 months?
3 findings
- Benjamin Moore was ahead of Dulux in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Benjamin Moore’s estimated Share of Search among paint brands worldwide moved from 17.5% to 14.9%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Dulux’s estimated Share of Search among paint brands worldwide moved from 7.8% to 6.7%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for paint brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Benjamin Moore worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Estimated monthly branded searches for Dulux worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Other head-to-heads among paint brands
How each brand is measured
Brandwave collects information about searches that people make online using Benjamin Moore’s and Dulux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Benjamin Moore
1 branded search term
- benjaminmoore
Dulux
1 branded search term
- dulux
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