How popular isZinsser in search?
In August 2026, there were an estimated 10 branded searches for Zinsser worldwide which is down 50% over the last 11 months. Zinsser holds <0.01% estimated Share of Search among mould removers worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
HG68.4%
Dettol25%- Cillit Bang5%
Ronseal0.82%- Exit Mould0.67%
Zinsser<0.01%
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Where does Zinsser compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Mould removers | 6th of 6 | <0.01% | Shown below |
| Furniture paint brands | 6th of 6 | <0.01% | Show ranking |
Which mould removers compete with Zinsser?
Share of Search by month for HG, Dettol, Cillit Bang, Zinsser. The figures are in the table below the chart.
View monthly share of search table
| Month | HG | Dettol | Cillit Bang | Ronseal | Exit Mould | Zinsser |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 25.1% | 5.1% | 0.67% | 0.45% | <0.01% |
| Nov 2025 | 68.8% | 25.1% | 5.1% | 0.55% | 0.45% | <0.01% |
| Dec 2025 | 68.9% | 25.2% | 5.1% | 0.45% | 0.45% | <0.01% |
| Jan 2026 | 68.8% | 25.1% | 5.1% | 0.55% | 0.45% | <0.01% |
| Feb 2026 | 72.1% | 21.5% | 5.3% | 0.58% | 0.47% | <0.01% |
| Mar 2026 | 68.6% | 25.1% | 5% | 0.83% | 0.45% | <0.01% |
| Apr 2026 | 68.5% | 25% | 5% | 1% | 0.45% | <0.01% |
| May 2026 | 68.4% | 25% | 5% | 1% | 0.55% | <0.01% |
| Jun 2026 | 69.1% | 25.3% | 4.2% | 0.83% | 0.68% | <0.01% |
| Jul 2026 | 63.8% | 28.5% | 5.7% | 0.94% | 0.94% | <0.01% |
| Aug 2026 | 68.4% | 25% | 5% | 0.82% | 0.67% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.4% | 673K | +22.4% | +4.6 points | |
| 2, held 2nd | 25% | 246K | 0% | -3.5 points | |
| 3, held 3rd | 5% | 49.5K | 0% | -0.7 points | |
| 4, moved from 5th to 4th | 0.82% | 8.1K | 0% | -0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.67% | 6.6K | -18.5% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
1.
HG68.4%
Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +4.6 points.
2.
Dettol25%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -3.5 points.
5%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.
Ronseal0.82%
Moved from 5th to 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.67%
Moved from 4th to 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
6.
Zinsser<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Zinsser and its closest rivals
How has branded search demand for Zinsser changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zinsser worldwide fell from 20 to 10.
- Across the 11 months ending August 2026, Zinsser’s estimated Share of Search among mould removers worldwide held steady at <0.01%.
How did search popularity change for mould removers worldwide in August 2026?
6 changes
In August 2026, HG gained estimated Share of Search among mould removers worldwide, from 63.8% to 68.4%.
In August 2026, Dettol lost estimated Share of Search among mould removers worldwide, from 28.5% to 25%.
In August 2026, Cillit Bang lost estimated Share of Search among mould removers worldwide, from 5.7% to 5%.
In August 2026, Ronseal rose from 5th to 4th among mould removers worldwide.
In August 2026, Exit Mould fell from 4th to 5th among mould removers worldwide.
Estimated monthly branded searches for Zinsser worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.
How is Zinsser measured?
Brandwave collects information about searches that people make online using Zinsser’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zinsser nz
Who owns Zinsser?
Zinsser is owned by Rust-Oleum. Brandwave does not track any other brands owned by Rust-Oleum.
Do you work for Zinsser? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Zinsser your brand?
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