Chalk Paint vs Zinsser:Which is more popular by branded search?

In August 2026, Chalk Paint had more branded searches than Zinsser among furniture paint brands worldwide. Chalk Paint was estimated to have 90.5K branded searches compared to Zinsser’s 10, and held a 21.6% Share of Search versus Zinsser’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among furniture paint brands worldwide in August 2026Which is more popular in search, Chalk Paint or Zinsser?

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Which is more popular in search, Chalk Paint or Zinsser?

Compare the furniture paint brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chalk Paint and Zinsser among furniture paint brands worldwide, by month

Month	Farrow & Ball	Chalk Paint	Autentico	Annie Sloan	Frenchic	Zinsser
Oct 2025	63.9%	19.2%	8.6%	5.8%	2.6%	<0.01%
Nov 2025	67.2%	16.5%	9%	5%	2.2%	<0.01%
Dec 2025	62.7%	18.9%	10.3%	5.6%	2.5%	<0.01%
Jan 2026	66.4%	16.3%	7.3%	7.3%	2.7%	<0.01%
Feb 2026	67.6%	16.6%	7.4%	6.1%	2.2%	<0.01%
Mar 2026	62.4%	18.8%	8.4%	8.4%	2.1%	<0.01%
Apr 2026	59.3%	21.8%	8%	8%	2.9%	<0.01%
May 2026	57.6%	21.2%	9.5%	9.5%	2.3%	<0.01%
Jun 2026	53.6%	24.1%	8.8%	10.8%	2.6%	0.01%
Jul 2026	59.6%	21.9%	8%	8%	2.4%	<0.01%
Aug 2026	58.7%	21.6%	9.7%	6.5%	3.5%	<0.01%
Sep 2026	—	—	—	—	—	—

How has the Chalk Paint and Zinsser comparison changed over the last 12 months?

3 findings

Chalk Paint was ahead of Zinsser in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Chalk Paint’s estimated Share of Search among furniture paint brands worldwide moved from 19.2% to 21.6%, and its estimated monthly branded searches held steady at 90.5K.
Across the 11 months ending August 2026, Zinsser’s estimated Share of Search among furniture paint brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 10.

How did search popularity change for furniture paint brands worldwide in August 2026?

1 change

Estimated monthly branded searches for Zinsser worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Chalk Paint’s and Zinsser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.