How popular isWix in search?
In September 2026, there were an estimated 2.8M branded searches for Wix worldwide which is down 18.7% over the last 12 months. Wix holds 14.8% estimated Share of Search among website builders worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Wix compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Website builders | 4th of 8 | 14.8% | Shown below |
| Ecommerce platforms | 2nd of 7 | 29.2% | Show ranking |
| Blog hosting platforms | 1st of 5 | 36.1% | Show ranking |
| Visual website building platforms | 1st of 10 | 45.6% | Show ranking |
Which website builders compete with Wix?
Share of Search by month for Shopify, GoDaddy, Hostinger, Wix, Squarespace, WordPress, Webflow. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | GoDaddy | Hostinger | Wix | Squarespace | WordPress | Webflow | Framer |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 18% | 19.3% | 17.1% | 7.4% | 11.1% | 2.3% | 0.11% |
| Nov 2025 | 25.7% | 18.5% | 20% | 17.7% | 6.3% | 9.4% | 2.4% | 0.11% |
| Dec 2025 | 26.5% | 19.1% | 20.7% | 15% | 6.5% | 9.7% | 2.5% | 0.1% |
| Jan 2026 | 23.5% | 20.4% | 21.4% | 16.2% | 7.1% | 8.6% | 2.7% | 0.11% |
| Feb 2026 | 25.4% | 18.3% | 19.3% | 17.5% | 7.6% | 9.3% | 2.4% | 0.12% |
| Mar 2026 | 23.3% | 20.2% | 21.1% | 16.1% | 8.5% | 8.5% | 2.2% | 0.13% |
| Apr 2026 | 24.7% | 17.5% | 22% | 17% | 7.4% | 9% | 2.3% | 0.14% |
| May 2026 | 25.2% | 17.9% | 22.4% | 17.3% | 7.6% | 7.6% | 1.9% | 0.15% |
| Jun 2026 | 27% | 19.2% | 20.1% | 15.3% | 8.1% | 8.1% | 2.1% | 0.16% |
| Jul 2026 | 27.6% | 19.4% | 20.5% | 15.5% | 8.3% | 6.7% | 1.7% | 0.16% |
| Aug 2026 | 28.1% | 19.6% | 20.9% | 15.8% | 6.9% | 6.9% | 1.7% | 0.16% |
| Sep 2026 | 26.4% | 22.3% | 19.6% | 14.8% | 7.9% | 6.4% | 2.4% | 0.15% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.4% | 5M | 0% | -1.7 points | |
| 2, moved from 3rd to 2nd | 22.3% | 4.2M | +21.2% | +2.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19.6% | 3.7M | 0% | -1.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.8% | 2.8M | 0% | -1 points | |
| 5, held 5th | 7.9% | 1.5M | +23% | +1.1 points | |
| 6, held 6th | 6.4% | 1.2M | 0% | -0.4 points | |
| 7, held 7th | 2.4% | 461K | +48.1% | +0.7 points | |
| 8, held 8th | 0.15% | 27.6K | 0% | 0 points |
1.
Shopify26.4%
Held 1st. 5M estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
GoDaddy22.3%
Moved from 3rd to 2nd. 4.2M estimated branded searches, +21.2% vs prior month. Share +2.7 points.
19.6%
Moved from 2nd to 3rd. 3.7M estimated branded searches, 0% vs prior month. Share -1.3 points.
4.
Wix14.8%
Held 4th. 2.8M estimated branded searches, 0% vs prior month. Share -1 points.
7.9%
Held 5th. 1.5M estimated branded searches, +23% vs prior month. Share +1.1 points.
6.4%
Held 6th. 1.2M estimated branded searches, 0% vs prior month. Share -0.4 points.
7.
Webflow2.4%
Held 7th. 461K estimated branded searches, +48.1% vs prior month. Share +0.7 points.
8.
Framer0.15%
Held 8th. 27.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Wix and its closest rivals
How has branded search demand for Wix changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wix worldwide fell from 3.5M to 2.8M.
- Across the 12 months ending September 2026, Wix’s estimated Share of Search among website builders worldwide decreased from 17.1% to 14.8%.
- Across the 12 months ending September 2026, Wix’s estimated Share of Search among website builders worldwide peaked at 17.7% in November 2025 and was lowest at 14.8% in September 2026.
How did search popularity change for website builders worldwide in September 2026?
6 changes
In September 2026, GoDaddy overtook Hostinger to rank 2nd among website builders worldwide, with 22.3% estimated Share of Search.
In September 2026, Squarespace gained estimated Share of Search among website builders worldwide, from 6.9% to 7.9%.
In September 2026, Webflow gained estimated Share of Search among website builders worldwide, from 1.7% to 2.4%.
In September 2026, Shopify lost estimated Share of Search among website builders worldwide, from 28.1% to 26.4%.
In September 2026, Hostinger lost estimated Share of Search among website builders worldwide, from 20.9% to 19.6%.
In September 2026, Wix lost estimated Share of Search among website builders worldwide, from 15.8% to 14.8%.
How is Wix measured?
Brandwave collects information about searches that people make online using Wix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- wix
- wix studio
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Is Wix your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.