Brandwave

How popular isWickes in search?

In September 2026, there were an estimated 1.5M branded searches for Wickes worldwide which is up 23% over the last 12 months. Wickes holds 25.6% estimated Share of Search among chicken Manure Pellets brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bunnings69.7%
  2. Wickes25.6%
  3. Westland2.3%
  4. Dobbies1.9%
  5. Miracle-Gro0.56%
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Which chicken Manure Pellets brands compete with Wickes?

Wickes against chicken Manure Pellets brands worldwide, by month

Share of Search by month for Bunnings, Wickes, Westland. The figures are in the table below the chart.

View monthly share of search table
MonthBunningsWickesWestlandDobbiesMiracle-Gro
Oct 202576.7%18.7%1.7%2.5%0.42%
Nov 202576.3%18.6%1.7%3.1%0.34%
Dec 202581.9%13.4%1.8%2.7%0.24%
Jan 202677.4%18.9%1.7%1.7%0.34%
Feb 202673.6%22%2%2%0.49%
Mar 202668.9%25.3%2.3%2.8%0.83%
Apr 202668.6%25.2%2.3%2.8%1.2%
May 202663.9%28.6%2.6%3.1%1.7%
Jun 202668.2%24.8%2.7%2.7%1.5%
Jul 202664.7%29%2.6%2.6%1.2%
Aug 202664.9%29.1%2.6%2.6%0.78%
Sep 202669.7%25.6%2.3%1.9%0.56%
  1. 1.Bunnings

    69.7%

    Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +4.8 points.

  2. 2.Wickes

    25.6%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -3.5 points.

  3. 3.Westland

    2.3%

    Moved from 4th to 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Dobbies

    1.9%

    Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -0.7 points.

  5. Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

Compare search popularity between Wickes and its closest rivals

How has branded search demand for Wickes changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wickes worldwide rose from 1.2M to 1.5M.
  • Across the 12 months ending September 2026, Wickes’ estimated Share of Search among chicken Manure Pellets brands worldwide increased from 18.7% to 25.6%.
  • Across the 12 months ending September 2026, Wickes’ estimated Share of Search among chicken Manure Pellets brands worldwide peaked at 29.1% in August 2026 and was lowest at 13.4% in December 2025.

How did search popularity change for chicken Manure Pellets brands worldwide in September 2026?

  1. In September 2026, Bunnings gained estimated Share of Search among chicken Manure Pellets brands worldwide, from 64.9% to 69.7%.

  2. In September 2026, Wickes lost estimated Share of Search among chicken Manure Pellets brands worldwide, from 29.1% to 25.6%.

  3. In September 2026, Dobbies lost estimated Share of Search among chicken Manure Pellets brands worldwide, from 2.6% to 1.9%.

  4. Miracle-Gro’s estimated Share of Search among chicken Manure Pellets brands worldwide has lost ground for 3 months in a row, from 1.5% to 0.56% in September 2026.

  5. In September 2026, Westland rose from 4th to 3rd among chicken Manure Pellets brands worldwide.

Where does Wickes compete?

Wickes is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fitted Kitchens brands2nd of 52.6%Show ranking
Paint Strainer brands4th of 512.9%Show ranking
Hardware retailers3rd of 617%Show ranking
Play Sand brands2nd of 717.6%Show ranking
Decking Oil brands2nd of 422%Show ranking
Decking Boards brands2nd of 322%Show ranking
Chicken Manure Pellets brands2nd of 525.6%Shown above
Tongue And Groove brands2nd of 435.3%Show ranking
Composite Decking brands2nd of 435.4%Show ranking
Fence Posts brands2nd of 335.5%Show ranking
Tile Adhesive brands1st of 551.2%Show ranking
Parquet Flooring brands1st of 751.5%Show ranking
Floor Tiles brands1st of 453.4%Show ranking
Paving Slabs brands1st of 355.1%Show ranking

How is Wickes measured?

Brandwave collects information about searches that people make online using Wickes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wickes

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How the Brand Demand Index is measured

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Is Wickes your brand?

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