How popular isWickes in search?
In September 2026, there were an estimated 1.5M branded searches for Wickes worldwide which is up 23% over the last 12 months. Wickes holds 25.6% estimated Share of Search among chicken Manure Pellets brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bunnings69.7%
Wickes25.6%
Westland2.3%
Dobbies1.9%Miracle-Gro0.56%
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Which chicken Manure Pellets brands compete with Wickes?
Share of Search by month for Bunnings, Wickes, Westland. The figures are in the table below the chart.
View monthly share of search table
| Month | Bunnings | Wickes | Westland | Dobbies | Miracle-Gro |
|---|---|---|---|---|---|
| Oct 2025 | 76.7% | 18.7% | 1.7% | 2.5% | 0.42% |
| Nov 2025 | 76.3% | 18.6% | 1.7% | 3.1% | 0.34% |
| Dec 2025 | 81.9% | 13.4% | 1.8% | 2.7% | 0.24% |
| Jan 2026 | 77.4% | 18.9% | 1.7% | 1.7% | 0.34% |
| Feb 2026 | 73.6% | 22% | 2% | 2% | 0.49% |
| Mar 2026 | 68.9% | 25.3% | 2.3% | 2.8% | 0.83% |
| Apr 2026 | 68.6% | 25.2% | 2.3% | 2.8% | 1.2% |
| May 2026 | 63.9% | 28.6% | 2.6% | 3.1% | 1.7% |
| Jun 2026 | 68.2% | 24.8% | 2.7% | 2.7% | 1.5% |
| Jul 2026 | 64.7% | 29% | 2.6% | 2.6% | 1.2% |
| Aug 2026 | 64.9% | 29.1% | 2.6% | 2.6% | 0.78% |
| Sep 2026 | 69.7% | 25.6% | 2.3% | 1.9% | 0.56% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.7% | 4.1M | +22.1% | +4.8 points | |
| 2, held 2nd | 25.6% | 1.5M | 0% | -3.5 points | |
| 3, moved from 4th to 3rd | 2.3% | 135K | 0% | -0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.9% | 110K | -18.5% | -0.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.56% | 33.1K | -18.3% | -0.2 points |
1.
Bunnings69.7%
Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +4.8 points.
2.
Wickes25.6%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -3.5 points.
3.
Westland2.3%
Moved from 4th to 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
Dobbies1.9%
Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
0.56%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.
Compare search popularity between Wickes and its closest rivals
Every comparison with Wickes
32 comparisons
- Bunnings vs Wickes
- Ace Hardware vs Wickes
- IKEA vs Wickes
- Screwfix vs Wickes
- Sherwin-Williams vs Wickes
- Snow vs Wickes
- Toolstation vs Wickes
- Trex vs Wickes
- B&Q vs Wickes
- National Geographic vs Wickes
- Travis Perkins vs Wickes
- Purple vs Wickes
- Robert Dyas vs Wickes
- Graco vs Wickes
- Mapei vs Wickes
- Westland vs Wickes
- Dobbies vs Wickes
- Square vs Wickes
- Blue vs Wickes
- Quick-Step vs Wickes
- Larsen vs Wickes
- Ardex vs Wickes
- Miracle-Gro vs Wickes
- TimberTech vs Wickes
- Karndean vs Wickes
- Millboard vs Wickes
- Ronseal vs Wickes
- Homebase vs Wickes
- Bruce vs Wickes
- Budget vs Wickes
- Walnut vs Wickes
- Slate vs Wickes
How has branded search demand for Wickes changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wickes worldwide rose from 1.2M to 1.5M.
- Across the 12 months ending September 2026, Wickes’ estimated Share of Search among chicken Manure Pellets brands worldwide increased from 18.7% to 25.6%.
- Across the 12 months ending September 2026, Wickes’ estimated Share of Search among chicken Manure Pellets brands worldwide peaked at 29.1% in August 2026 and was lowest at 13.4% in December 2025.
How did search popularity change for chicken Manure Pellets brands worldwide in September 2026?
5 changes

In September 2026, Bunnings gained estimated Share of Search among chicken Manure Pellets brands worldwide, from 64.9% to 69.7%.

In September 2026, Wickes lost estimated Share of Search among chicken Manure Pellets brands worldwide, from 29.1% to 25.6%.

In September 2026, Dobbies lost estimated Share of Search among chicken Manure Pellets brands worldwide, from 2.6% to 1.9%.
Miracle-Gro’s estimated Share of Search among chicken Manure Pellets brands worldwide has lost ground for 3 months in a row, from 1.5% to 0.56% in September 2026.

In September 2026, Westland rose from 4th to 3rd among chicken Manure Pellets brands worldwide.
Where does Wickes compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fitted Kitchens brands | 2nd of 5 | 2.6% | Show ranking |
| Paint Strainer brands | 4th of 5 | 12.9% | Show ranking |
| Hardware retailers | 3rd of 6 | 17% | Show ranking |
| Play Sand brands | 2nd of 7 | 17.6% | Show ranking |
| Decking Oil brands | 2nd of 4 | 22% | Show ranking |
| Decking Boards brands | 2nd of 3 | 22% | Show ranking |
| Chicken Manure Pellets brands | 2nd of 5 | 25.6% | Shown above |
| Tongue And Groove brands | 2nd of 4 | 35.3% | Show ranking |
| Composite Decking brands | 2nd of 4 | 35.4% | Show ranking |
| Fence Posts brands | 2nd of 3 | 35.5% | Show ranking |
| Tile Adhesive brands | 1st of 5 | 51.2% | Show ranking |
| Parquet Flooring brands | 1st of 7 | 51.5% | Show ranking |
| Floor Tiles brands | 1st of 4 | 53.4% | Show ranking |
| Paving Slabs brands | 1st of 3 | 55.1% | Show ranking |
How is Wickes measured?
Brandwave collects information about searches that people make online using Wickes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wickes
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Is Wickes your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.