Toolstation vs Wickes:Which is more popular by branded search?
In August 2026, Toolstation had more branded searches than Wickes among hardware retailers worldwide. Toolstation was estimated to have 1.8M branded searches compared to Wickes’ 1.5M, and held an 18.2% Share of Search versus Wickes’ 14.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Toolstation or Wickes?
Compare the hardware retailers people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toolstation, Wickes. The figures are in the table below the chart.
View monthly share of search table
| Month | Screwfix | Toolstation | B&Q | Wickes | Robert Dyas | Homebase |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 19.3% | 12.9% | 12.9% | 2.1% | 0.08% |
| Nov 2025 | 52.5% | 19.2% | 12.8% | 12.8% | 2.6% | 0.07% |
| Dec 2025 | 49.7% | 22.2% | 12.2% | 12.2% | 3.7% | 0.08% |
| Jan 2026 | 52.8% | 19.3% | 12.9% | 12.9% | 2.1% | 0.08% |
| Feb 2026 | 47.9% | 21.5% | 14.3% | 14.3% | 1.9% | 0.07% |
| Mar 2026 | 49.8% | 18.2% | 14.9% | 14.9% | 2% | 0.06% |
| Apr 2026 | 48.2% | 17.6% | 17.6% | 14.5% | 1.9% | 0.07% |
| May 2026 | 48% | 17.6% | 17.6% | 14.4% | 2.4% | 0.07% |
| Jun 2026 | 51% | 18.7% | 15.3% | 12.4% | 2.5% | 0.08% |
| Jul 2026 | 49.6% | 18.2% | 14.9% | 14.9% | 2.4% | 0.06% |
| Aug 2026 | 49.6% | 18.2% | 14.9% | 14.9% | 2.4% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
How has the Toolstation and Wickes comparison changed over the last 12 months?
3 findings
- Toolstation was ahead of Wickes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Toolstation’s estimated Share of Search among hardware retailers worldwide moved from 19.3% to 18.2%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, Wickes’ estimated Share of Search among hardware retailers worldwide moved from 12.9% to 14.9%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
How did search popularity change for hardware retailers worldwide in August 2026?
1 change
Estimated monthly branded searches for Wickes worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Toolstation’s and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Toolstation
1 branded search term
- toolstation
Wickes
1 branded search term
- wickes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.