Brandwave

How popular isWickes in search?

In August 2026, there were an estimated 1.5M branded searches for Wickes worldwide which is up 23% over the last 11 months. Wickes holds 14.9% estimated Share of Search among hardware retailers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Screwfix49.6%
  2. Toolstation18.2%
  3. B&Q14.9%
  4. Wickes14.9%
  5. Robert Dyas2.4%
  6. Homebase0.06%
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Which hardware retailers compete with Wickes?

Wickes against hardware retailers worldwide, by month

Share of Search by month for Screwfix, Toolstation, B&Q, Wickes, Robert Dyas. The figures are in the table below the chart.

View monthly share of search table
MonthScrewfixToolstationB&QWickesRobert DyasHomebase
Oct 202552.8%19.3%12.9%12.9%2.1%0.08%
Nov 202552.5%19.2%12.8%12.8%2.6%0.07%
Dec 202549.7%22.2%12.2%12.2%3.7%0.08%
Jan 202652.8%19.3%12.9%12.9%2.1%0.08%
Feb 202647.9%21.5%14.3%14.3%1.9%0.07%
Mar 202649.8%18.2%14.9%14.9%2%0.06%
Apr 202648.2%17.6%17.6%14.5%1.9%0.07%
May 202648%17.6%17.6%14.4%2.4%0.07%
Jun 202651%18.7%15.3%12.4%2.5%0.08%
Jul 202649.6%18.2%14.9%14.9%2.4%0.06%
Aug 202649.6%18.2%14.9%14.9%2.4%0.06%
Sep 2026——————

  1. 1.Screwfix

    49.6%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Toolstation

    18.2%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.B&Q

    14.9%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Wickes

    14.9%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Robert Dyas

    2.4%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Homebase

    0.06%

    Held 6th. 6.1K estimated branded searches, +1.8% vs prior month. Share 0 points.

Compare search popularity between Wickes and its closest rivals

How has branded search demand for Wickes changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wickes worldwide rose from 1.2M to 1.5M.
  • Across the 11 months ending August 2026, Wickes’ estimated Share of Search among hardware retailers worldwide increased from 12.9% to 14.9%.
  • Across the 11 months ending August 2026, Wickes’ estimated Share of Search among hardware retailers worldwide peaked at 14.9% in March 2026 and was lowest at 12.2% in December 2025.

How did search popularity change for hardware retailers worldwide in August 2026?

  1. B&Q’s estimated Share of Search among hardware retailers worldwide has lost ground for 3 months in a row, from 17.6% to 14.9% in August 2026.

  2. Estimated monthly branded searches for Wickes worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.

  3. Estimated monthly branded searches for Robert Dyas worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.

  4. Estimated monthly branded searches for Homebase worldwide fell 18.2% over 11 measured months, from 7.5K to 6.1K in August 2026.

How is Wickes measured?

Brandwave collects information about searches that people make online using Wickes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wickes

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How the Brand Demand Index is measured

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