Robert Dyas vs Wickes:Which is more popular by branded search?

Name: Robert Dyas vs Wickes: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Wickes had more branded searches than Robert Dyas among hardware retailers worldwide. Wickes was estimated to have 1.5M branded searches compared to Robert Dyas’ 246K, and held a 14.9% Share of Search versus Robert Dyas’ 2.4%. These are worldwide searches for English-language branded terms.

Share of Search among hardware retailers worldwide in August 2026Which is more popular in search, Robert Dyas or Wickes?

Robert Dyas2.4%246K searches

vs

Wickes14.9%1.5M searches

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Which is more popular in search, Robert Dyas or Wickes?

Compare the hardware retailers people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Robert Dyas and Wickes among hardware retailers worldwide, by month

Month	Screwfix	Toolstation	B&Q	Wickes	Robert Dyas	Homebase
Oct 2025	52.8%	19.3%	12.9%	12.9%	2.1%	0.08%
Nov 2025	52.5%	19.2%	12.8%	12.8%	2.6%	0.07%
Dec 2025	49.7%	22.2%	12.2%	12.2%	3.7%	0.08%
Jan 2026	52.8%	19.3%	12.9%	12.9%	2.1%	0.08%
Feb 2026	47.9%	21.5%	14.3%	14.3%	1.9%	0.07%
Mar 2026	49.8%	18.2%	14.9%	14.9%	2%	0.06%
Apr 2026	48.2%	17.6%	17.6%	14.5%	1.9%	0.07%
May 2026	48%	17.6%	17.6%	14.4%	2.4%	0.07%
Jun 2026	51%	18.7%	15.3%	12.4%	2.5%	0.08%
Jul 2026	49.6%	18.2%	14.9%	14.9%	2.4%	0.06%
Aug 2026	49.6%	18.2%	14.9%	14.9%	2.4%	0.06%
Sep 2026	—	—	—	—	—	—

How has the Robert Dyas and Wickes comparison changed over the last 12 months?

3 findings

Wickes was ahead of Robert Dyas in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Robert Dyas’ estimated Share of Search among hardware retailers worldwide moved from 2.1% to 2.4%, and its estimated monthly branded searches moved from 201K to 246K.
Across the 11 months ending August 2026, Wickes’ estimated Share of Search among hardware retailers worldwide moved from 12.9% to 14.9%, and its estimated monthly branded searches moved from 1.2M to 1.5M.

How did search popularity change for hardware retailers worldwide in August 2026?

2 changes

Estimated monthly branded searches for Wickes worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
Estimated monthly branded searches for Robert Dyas worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Robert Dyas’ and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.