Brandwave

Hardware retailers:Which are searched most?

In August 2026, Screwfix was the most searched among hardware retailers worldwide, with an estimated 5M branded searches and 49.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Screwfix49.6%
  2. Toolstation18.2%
  3. B&Q14.9%
  4. Wickes14.9%
  5. Robert Dyas2.4%
  6. Homebase0.06%

Follow hardware retailers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the hardware retailers people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hardware retailers worldwide, by month

Share of Search by month for Screwfix, Toolstation, B&Q, Wickes, Robert Dyas. The figures are in the table below the chart.

View monthly share of search table
MonthScrewfixToolstationB&QWickesRobert DyasHomebase
Oct 202552.8%19.3%12.9%12.9%2.1%0.08%
Nov 202552.5%19.2%12.8%12.8%2.6%0.07%
Dec 202549.7%22.2%12.2%12.2%3.7%0.08%
Jan 202652.8%19.3%12.9%12.9%2.1%0.08%
Feb 202647.9%21.5%14.3%14.3%1.9%0.07%
Mar 202649.8%18.2%14.9%14.9%2%0.06%
Apr 202648.2%17.6%17.6%14.5%1.9%0.07%
May 202648%17.6%17.6%14.4%2.4%0.07%
Jun 202651%18.7%15.3%12.4%2.5%0.08%
Jul 202649.6%18.2%14.9%14.9%2.4%0.06%
Aug 202649.6%18.2%14.9%14.9%2.4%0.06%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Screwfix

    49.6%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Toolstation

    18.2%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.B&Q

    14.9%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Wickes

    14.9%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Robert Dyas

    2.4%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Homebase

    0.06%

    Held 6th. 6.1K estimated branded searches, +1.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hardware retailers worldwide?

In August 2026, Screwfix was the most searched among hardware retailers worldwide, with an estimated 5M branded searches and 49.6% estimated Share of Search within this set. Toolstation is in 2nd place, 31.4 percentage points behind at 18.2% Share of Search.

Global hardware retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Screwfix52.8% → 49.6%52.8%Jan 202647.9%Feb 20261st
Toolstation19.3% → 18.2%22.2%Dec 202517.6%May 20262nd
B&Q12.9% → 14.9%17.6%Apr 202612.2%Dec 20253rd
Wickes12.9% → 14.9%14.9%Mar 202612.2%Dec 20254th
Robert Dyas2.1% → 2.4%3.7%Dec 20251.9%Feb 20265th
Homebase0.08% → 0.06%0.08%Oct 20250.06%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Screwfix’s estimated Share of Search among hardware retailers worldwide decreased from 52.8% to 49.6%.
  • Across the 11 months ending August 2026, Toolstation’s estimated Share of Search among hardware retailers worldwide decreased from 19.3% to 18.2%.
  • Across the 11 months ending August 2026, B&Q’s estimated Share of Search among hardware retailers worldwide increased from 12.9% to 14.9%.
  • Across the 11 months ending August 2026, Wickes’ estimated Share of Search among hardware retailers worldwide increased from 12.9% to 14.9%.
  • Across the 11 months ending August 2026, Screwfix’s estimated Share of Search among hardware retailers worldwide peaked at 52.8% in January 2026 and was lowest at 47.9% in February 2026.
  • Across the 11 months ending August 2026, Toolstation’s estimated Share of Search among hardware retailers worldwide peaked at 22.2% in December 2025 and was lowest at 17.6% in May 2026.
  • Across the 11 months ending August 2026, B&Q’s estimated Share of Search among hardware retailers worldwide peaked at 17.6% in April 2026 and was lowest at 12.2% in December 2025.
  • Across the 11 months ending August 2026, Wickes’ estimated Share of Search among hardware retailers worldwide peaked at 14.9% in March 2026 and was lowest at 12.2% in December 2025.
  • Across the 11 months ending August 2026, Robert Dyas’ estimated Share of Search among hardware retailers worldwide peaked at 3.7% in December 2025 and was lowest at 1.9% in February 2026.
  • Across the 11 months ending August 2026, Robert Dyas and Homebase held steady: their estimated Share of Search among hardware retailers worldwide each moved less than 0.5 percentage points.

How did search popularity change for hardware retailers worldwide in August 2026?

  1. B&Q’s estimated Share of Search among hardware retailers worldwide has lost ground for 3 months in a row, from 17.6% to 14.9% in August 2026.

  2. Estimated monthly branded searches for Wickes worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.

  3. Estimated monthly branded searches for Robert Dyas worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.

  4. Estimated monthly branded searches for Homebase worldwide fell 18.2% over 11 measured months, from 7.5K to 6.1K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free