Brandwave

How popular isHomebase in search?

In August 2026, there were an estimated 6.1K branded searches for Homebase worldwide which is down 18.2% over the last 11 months. Homebase holds 0.06% estimated Share of Search among hardware retailers worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Screwfix49.6%
  2. Toolstation18.2%
  3. B&Q14.9%
  4. Wickes14.9%
  5. Robert Dyas2.4%
  6. Homebase0.06%
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Which hardware retailers compete with Homebase?

Homebase against hardware retailers worldwide, by month

Share of Search by month for Screwfix, Toolstation, B&Q, Wickes, Robert Dyas, Homebase. The figures are in the table below the chart.

View monthly share of search table
MonthScrewfixToolstationB&QWickesRobert DyasHomebase
Oct 202552.8%19.3%12.9%12.9%2.1%0.08%
Nov 202552.5%19.2%12.8%12.8%2.6%0.07%
Dec 202549.7%22.2%12.2%12.2%3.7%0.08%
Jan 202652.8%19.3%12.9%12.9%2.1%0.08%
Feb 202647.9%21.5%14.3%14.3%1.9%0.07%
Mar 202649.8%18.2%14.9%14.9%2%0.06%
Apr 202648.2%17.6%17.6%14.5%1.9%0.07%
May 202648%17.6%17.6%14.4%2.4%0.07%
Jun 202651%18.7%15.3%12.4%2.5%0.08%
Jul 202649.6%18.2%14.9%14.9%2.4%0.06%
Aug 202649.6%18.2%14.9%14.9%2.4%0.06%
Sep 2026——————

  1. 1.Screwfix

    49.6%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Toolstation

    18.2%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.B&Q

    14.9%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Wickes

    14.9%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Robert Dyas

    2.4%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Homebase

    0.06%

    Held 6th. 6.1K estimated branded searches, +1.8% vs prior month. Share 0 points.

Compare search popularity between Homebase and its closest rivals

How has branded search demand for Homebase changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Homebase worldwide fell from 7.5K to 6.1K.
  • Across the 11 months ending August 2026, Homebase’s estimated Share of Search among hardware retailers worldwide held steady, from 0.08% to 0.06%.

How did search popularity change for hardware retailers worldwide in August 2026?

  1. B&Q’s estimated Share of Search among hardware retailers worldwide has lost ground for 3 months in a row, from 17.6% to 14.9% in August 2026.

  2. Estimated monthly branded searches for Wickes worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.

  3. Estimated monthly branded searches for Robert Dyas worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.

  4. Estimated monthly branded searches for Homebase worldwide fell 18.2% over 11 measured months, from 7.5K to 6.1K in August 2026.

Where does Homebase compete?

Homebase is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hardware retailers6th of 60.06%Shown above
Employee scheduling software5th of 61.8%Show ranking
Employee scheduling platforms4th of 52%Show ranking

How is Homebase measured?

Brandwave collects information about searches that people make online using Homebase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • homebase employee scheduling
  • homebase scheduling
  • joinhomebase com

Do you work for Homebase? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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