Brandwave

B&Q vs Homebase:Which is searched more?

In August 2026, B&Q had more branded searches than Homebase among hardware retailers worldwide. B&Q was estimated to have 1.5M branded searches compared to Homebase’s 6.1K, and held a 14.9% Share of Search versus Homebase’s 0.06%. These are worldwide searches for English-language branded terms.

Share of Search among hardware retailers worldwide in August 2026Which is more popular in search, B&Q or Homebase?
B&Q14.9%1.5M searches
vs
Homebase0.06%6.1K searches

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Which is more popular in search, B&Q or Homebase?

Compare the hardware retailers people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

B&Q and Homebase among hardware retailers worldwide, by month

Share of Search by month for B&Q, Homebase. The figures are in the table below the chart.

View monthly share of search table
MonthB&QHomebase
Oct 202512.9%0.08%
Nov 202512.8%0.07%
Dec 202512.2%0.08%
Jan 202612.9%0.08%
Feb 202614.3%0.07%
Mar 202614.9%0.06%
Apr 202617.6%0.07%
May 202617.6%0.07%
Jun 202615.3%0.08%
Jul 202614.9%0.06%
Aug 202614.9%0.06%
Sep 2026——

How has the B&Q and Homebase comparison changed over the last 12 months?

  • B&Q was ahead of Homebase in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, B&Q’s estimated Share of Search among hardware retailers worldwide moved from 12.9% to 14.9%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
  • Across the 11 months ending August 2026, Homebase’s estimated Share of Search among hardware retailers worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 7.5K to 6.1K.

How did search popularity change for hardware retailers worldwide in August 2026?

  1. B&Q’s estimated Share of Search among hardware retailers worldwide has lost ground for 3 months in a row, from 17.6% to 14.9% in August 2026.

  2. Estimated monthly branded searches for Homebase worldwide fell 18.2% over 11 measured months, from 7.5K to 6.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using B&Q’s and Homebase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

B&Q

1 branded search term

  • b and q

Homebase

3 branded search terms

  • homebase employee scheduling
  • homebase scheduling
  • joinhomebase com

How the Brand Demand Index is measured

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