Brandwave

How popular isToolstation in search?

In August 2026, there were an estimated 1.8M branded searches for Toolstation worldwide which held steady over the last 11 months. Toolstation holds 18.2% estimated Share of Search among hardware retailers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Screwfix49.6%
  2. Toolstation18.2%
  3. B&Q14.9%
  4. Wickes14.9%
  5. Robert Dyas2.4%
  6. Homebase0.06%
Toolstation website (opens in a new tab)

Follow Toolstation and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hardware retailers compete with Toolstation?

Toolstation against hardware retailers worldwide, by month

Share of Search by month for Screwfix, Toolstation, B&Q, Wickes, Robert Dyas. The figures are in the table below the chart.

View monthly share of search table
MonthScrewfixToolstationB&QWickesRobert DyasHomebase
Oct 202552.8%19.3%12.9%12.9%2.1%0.08%
Nov 202552.5%19.2%12.8%12.8%2.6%0.07%
Dec 202549.7%22.2%12.2%12.2%3.7%0.08%
Jan 202652.8%19.3%12.9%12.9%2.1%0.08%
Feb 202647.9%21.5%14.3%14.3%1.9%0.07%
Mar 202649.8%18.2%14.9%14.9%2%0.06%
Apr 202648.2%17.6%17.6%14.5%1.9%0.07%
May 202648%17.6%17.6%14.4%2.4%0.07%
Jun 202651%18.7%15.3%12.4%2.5%0.08%
Jul 202649.6%18.2%14.9%14.9%2.4%0.06%
Aug 202649.6%18.2%14.9%14.9%2.4%0.06%
Sep 2026——————

  1. 1.Screwfix

    49.6%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Toolstation

    18.2%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.B&Q

    14.9%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Wickes

    14.9%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Robert Dyas

    2.4%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Homebase

    0.06%

    Held 6th. 6.1K estimated branded searches, +1.8% vs prior month. Share 0 points.

Compare search popularity between Toolstation and its closest rivals

How has branded search demand for Toolstation changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Toolstation worldwide held steady at 1.8M.
  • Across the 11 months ending August 2026, Toolstation’s estimated Share of Search among hardware retailers worldwide decreased from 19.3% to 18.2%.
  • Across the 11 months ending August 2026, Toolstation’s estimated Share of Search among hardware retailers worldwide peaked at 22.2% in December 2025 and was lowest at 17.6% in May 2026.

How did search popularity change for hardware retailers worldwide in August 2026?

  1. B&Q’s estimated Share of Search among hardware retailers worldwide has lost ground for 3 months in a row, from 17.6% to 14.9% in August 2026.

  2. Estimated monthly branded searches for Wickes worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.

  3. Estimated monthly branded searches for Robert Dyas worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.

  4. Estimated monthly branded searches for Homebase worldwide fell 18.2% over 11 measured months, from 7.5K to 6.1K in August 2026.

How is Toolstation measured?

Brandwave collects information about searches that people make online using Toolstation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • toolstation

Do you work for Toolstation? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Toolstation your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free