Brandwave

How popular isHomebase in search?

In August 2026, there were an estimated 6.1K branded searches for Homebase worldwide which is down 18.2% over the last 11 months. Homebase holds 1.8% estimated Share of Search among employee scheduling software worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. When I Work41.4%
  2. Connecteam34.2%
  3. Sling12.4%
  4. Planday9.9%
  5. Homebase1.8%
  6. Deputy0.19%
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Which employee scheduling software compete with Homebase?

Homebase against employee scheduling software worldwide, by month

Share of Search by month for When I Work, Connecteam, Sling, Planday, Homebase. The figures are in the table below the chart.

View monthly share of search table
MonthWhen I WorkConnecteamSlingPlandayHomebaseDeputy
Oct 202539%31.8%17.6%9.3%2.1%0.22%
Nov 202541.4%34%12.5%9.9%1.9%0.22%
Dec 202542.3%34.6%12.7%8.3%1.9%0.2%
Jan 202638.4%38.6%11.6%9.2%2.1%0.22%
Feb 202639.8%36.1%13.2%8.6%2%0.2%
Mar 202641%34.3%12.8%9.8%1.8%0.29%
Apr 202641.2%33.9%12.5%9.8%2.2%0.23%
May 202637.3%30.6%13.7%8.9%2.1%7.4%
Jun 202644.7%27.1%12%7.9%1.8%6.6%
Jul 202644.8%33.3%12.1%7.9%1.8%0.19%
Aug 202641.4%34.2%12.4%9.9%1.8%0.19%
Sep 2026——————

  1. 1.When I Work

    41.4%

    Held 1st. 139K estimated branded searches, -9.7% vs prior month. Share -3.3 points.

  2. 2.Connecteam

    34.2%

    Held 2nd. 115K estimated branded searches, +0.38% vs prior month. Share +0.9 points.

  3. 3.Sling

    12.4%

    Held 3rd. 41.6K estimated branded searches, +0.39% vs prior month. Share +0.3 points.

  4. 4.Planday

    9.9%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +2 points.

  5. 5.Homebase

    1.8%

    Held 5th. 6.1K estimated branded searches, +1.8% vs prior month. Share +0.1 points.

  6. 6.Deputy

    0.19%

    Held 6th. 620 estimated branded searches, -3.1% vs prior month. Share 0 points.

Compare search popularity between Homebase and its closest rivals

How has branded search demand for Homebase changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Homebase worldwide fell from 7.5K to 6.1K.
  • Across the 11 months ending August 2026, Homebase’s estimated Share of Search among employee scheduling software worldwide held steady, from 2.1% to 1.8%.

How did search popularity change for employee scheduling software worldwide in August 2026?

  1. In August 2026, Planday gained estimated Share of Search among employee scheduling software worldwide, from 7.9% to 9.9%.

  2. In August 2026, Connecteam gained estimated Share of Search among employee scheduling software worldwide, from 33.3% to 34.2%.

  3. In August 2026, When I Work lost estimated Share of Search among employee scheduling software worldwide, from 44.8% to 41.4%.

  4. Deputy’s estimated Share of Search among employee scheduling software worldwide has lost ground for 3 months in a row, from 7.4% to 0.19% in August 2026.

  5. Estimated monthly branded searches for Sling worldwide fell 33.5% over 11 measured months, from 62.6K to 41.6K in August 2026.

  6. Estimated monthly branded searches for Homebase worldwide fell 18.2% over 11 measured months, from 7.5K to 6.1K in August 2026.

Where does Homebase compete?

Homebase is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hardware retailers6th of 60.06%Show ranking
Employee scheduling software5th of 61.8%Shown above
Employee scheduling platforms4th of 52%Show ranking

How is Homebase measured?

Brandwave collects information about searches that people make online using Homebase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • homebase employee scheduling
  • homebase scheduling
  • joinhomebase com

Do you work for Homebase? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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