Homebase vs Planday:Which is more popular by branded search?
In August 2026, Planday had more branded searches than Homebase among employee scheduling software worldwide. Planday was estimated to have 33.1K branded searches compared to Homebase’s 6.1K, and held a 9.9% Share of Search versus Homebase’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Homebase or Planday?
Compare the employee scheduling software HR teams run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Planday, Homebase. The figures are in the table below the chart.
View monthly share of search table
| Month | When I Work | Connecteam | Sling | Planday | Homebase | Deputy |
|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 31.8% | 17.6% | 9.3% | 2.1% | 0.22% |
| Nov 2025 | 41.4% | 34% | 12.5% | 9.9% | 1.9% | 0.22% |
| Dec 2025 | 42.3% | 34.6% | 12.7% | 8.3% | 1.9% | 0.2% |
| Jan 2026 | 38.4% | 38.6% | 11.6% | 9.2% | 2.1% | 0.22% |
| Feb 2026 | 39.8% | 36.1% | 13.2% | 8.6% | 2% | 0.2% |
| Mar 2026 | 41% | 34.3% | 12.8% | 9.8% | 1.8% | 0.29% |
| Apr 2026 | 41.2% | 33.9% | 12.5% | 9.8% | 2.2% | 0.23% |
| May 2026 | 37.3% | 30.6% | 13.7% | 8.9% | 2.1% | 7.4% |
| Jun 2026 | 44.7% | 27.1% | 12% | 7.9% | 1.8% | 6.6% |
| Jul 2026 | 44.8% | 33.3% | 12.1% | 7.9% | 1.8% | 0.19% |
| Aug 2026 | 41.4% | 34.2% | 12.4% | 9.9% | 1.8% | 0.19% |
| Sep 2026 | — | — | — | — | — | — |
How has the Homebase and Planday comparison changed over the last 12 months?
3 findings
- Planday was ahead of Homebase in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Homebase’s estimated Share of Search among employee scheduling software worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 7.5K to 6.1K.
- Across the 11 months ending August 2026, Planday’s estimated Share of Search among employee scheduling software worldwide moved from 9.3% to 9.9%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for employee scheduling software worldwide in August 2026?
2 changes
In August 2026, Planday gained estimated Share of Search among employee scheduling software worldwide, from 7.9% to 9.9%.
Estimated monthly branded searches for Homebase worldwide fell 18.2% over 11 measured months, from 7.5K to 6.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Homebase’s and Planday’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.