How popular isWickes in search?
In September 2026, there were an estimated 1.5M branded searches for Wickes worldwide which is up 23% over the last 12 months. Wickes holds 17% estimated Share of Search among hardware retailers worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Screwfix46.4%
Toolstation20.8%
Wickes17%
B&Q13.8%
Robert Dyas1.9%
Homebase0.05%
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Which hardware retailers compete with Wickes?
Share of Search by month for Screwfix, Toolstation, Wickes, B&Q. The figures are in the table below the chart.
View monthly share of search table
| Month | Screwfix | Toolstation | Wickes | B&Q | Robert Dyas | Homebase |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 19.3% | 12.9% | 12.9% | 2.1% | 0.07% |
| Nov 2025 | 52.5% | 19.2% | 12.8% | 12.8% | 2.6% | 0.06% |
| Dec 2025 | 49.7% | 22.2% | 12.2% | 12.2% | 3.7% | 0.07% |
| Jan 2026 | 52.8% | 19.3% | 12.9% | 12.9% | 2.1% | 0.07% |
| Feb 2026 | 47.9% | 21.5% | 14.3% | 14.3% | 1.9% | 0.07% |
| Mar 2026 | 49.8% | 18.2% | 14.9% | 14.9% | 2% | 0.06% |
| Apr 2026 | 48.2% | 17.7% | 14.5% | 17.7% | 1.9% | 0.07% |
| May 2026 | 48% | 17.6% | 14.4% | 17.6% | 2.4% | 0.07% |
| Jun 2026 | 51% | 18.7% | 12.4% | 15.3% | 2.5% | 0.07% |
| Jul 2026 | 49.6% | 18.2% | 14.9% | 14.9% | 2.4% | 0.06% |
| Aug 2026 | 49.6% | 18.2% | 14.9% | 14.9% | 2.4% | 0.06% |
| Sep 2026 | 46.4% | 20.8% | 17% | 13.8% | 1.9% | 0.05% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 4.1M | -18.2% | -3.2 points | |
| 2, held 2nd | 20.8% | 1.8M | 0% | +2.6 points | |
| 3, moved from 4th to 3rd | 17% | 1.5M | 0% | +2.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.8% | 1.2M | -18.7% | -1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.9% | 165K | -32.9% | -0.6 points | |
| 6, held 6th | 0.05% | 4.7K | -18.5% | 0 points |
1.
Screwfix46.4%
Held 1st. 4.1M estimated branded searches, -18.2% vs prior month. Share -3.2 points.
20.8%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +2.6 points.
3.
Wickes17%
Moved from 4th to 3rd. 1.5M estimated branded searches, 0% vs prior month. Share +2.1 points.
4.
B&Q13.8%
Moved from 3rd to 4th. 1.2M estimated branded searches, -18.7% vs prior month. Share -1 points.
1.9%
Held 5th. 165K estimated branded searches, -32.9% vs prior month. Share -0.6 points.
6.
Homebase0.05%
Held 6th. 4.7K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare search popularity between Wickes and its closest rivals
Every comparison with Wickes
5 comparisons
How has branded search demand for Wickes changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wickes worldwide rose from 1.2M to 1.5M.
- Across the 12 months ending September 2026, Wickes’ estimated Share of Search among hardware retailers worldwide increased from 12.9% to 17%.
- Across the 12 months ending September 2026, Wickes’ estimated Share of Search among hardware retailers worldwide peaked at 17% in September 2026 and was lowest at 12.2% in December 2025.
- Across the 12 months ending September 2026, Wickes rose from 4th to 3rd among hardware retailers worldwide.
How did search popularity change for hardware retailers worldwide in September 2026?
6 changes
In September 2026, Wickes overtook B&Q to rank 3rd among hardware retailers worldwide, with 17% estimated Share of Search.
In September 2026, Toolstation gained estimated Share of Search among hardware retailers worldwide, from 18.2% to 20.8%.
In September 2026, Screwfix lost estimated Share of Search among hardware retailers worldwide, from 49.6% to 46.4%.
In September 2026, B&Q lost estimated Share of Search among hardware retailers worldwide, from 14.9% to 13.8%.
In September 2026, Robert Dyas lost estimated Share of Search among hardware retailers worldwide, from 2.4% to 1.9%.
Estimated monthly branded searches for Homebase worldwide fell 33.3% over 12 measured months, from 7K to 4.7K in September 2026.
How is Wickes measured?
Brandwave collects information about searches that people make online using Wickes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wickes
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Is Wickes your brand?
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