How popular isWickes in search?
In September 2026, there were an estimated 1.5M branded searches for Wickes worldwide which is up 23% over the last 12 months. Wickes holds 22% estimated Share of Search among decking Oil brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which decking Oil brands compete with Wickes?
Share of Search by month for Screwfix, Wickes, B&Q. The figures are in the table below the chart.
View monthly share of search table
| Month | Screwfix | Wickes | B&Q | Ronseal |
|---|---|---|---|---|
| Oct 2025 | 67.1% | 16.4% | 16.4% | 0.09% |
| Nov 2025 | 67.2% | 16.4% | 16.4% | 0.07% |
| Dec 2025 | 67.1% | 16.4% | 16.4% | 0.07% |
| Jan 2026 | 67.2% | 16.4% | 16.4% | 0.07% |
| Feb 2026 | 62.6% | 18.7% | 18.7% | 0.08% |
| Mar 2026 | 62.4% | 18.7% | 18.7% | 0.1% |
| Apr 2026 | 60% | 18% | 21.9% | 0.12% |
| May 2026 | 60% | 18% | 21.9% | 0.12% |
| Jun 2026 | 64.7% | 15.8% | 19.4% | 0.1% |
| Jul 2026 | 62.4% | 18.7% | 18.7% | 0.1% |
| Aug 2026 | 62.4% | 18.7% | 18.7% | 0.1% |
| Sep 2026 | 60% | 22% | 17.9% | 0.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60% | 4.1M | -18.2% | -2.4 points | |
| 2, moved from 3rd to 2nd | 22% | 1.5M | 0% | +3.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17.9% | 1.2M | -18.7% | -0.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.1% | 6.6K | -18.5% | 0 points |
1.
Screwfix60%
Held 1st. 4.1M estimated branded searches, -18.2% vs prior month. Share -2.4 points.
2.
Wickes22%
Moved from 3rd to 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +3.3 points.
3.
B&Q17.9%
Moved from 2nd to 3rd. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.8 points.
4.
Ronseal0.1%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare search popularity between Wickes and its closest rivals
Every comparison with Wickes
32 comparisons
- Bunnings vs Wickes
- Ace Hardware vs Wickes
- IKEA vs Wickes
- Screwfix vs Wickes
- Sherwin-Williams vs Wickes
- Snow vs Wickes
- Toolstation vs Wickes
- Trex vs Wickes
- B&Q vs Wickes
- National Geographic vs Wickes
- Travis Perkins vs Wickes
- Purple vs Wickes
- Robert Dyas vs Wickes
- Graco vs Wickes
- Mapei vs Wickes
- Westland vs Wickes
- Dobbies vs Wickes
- Square vs Wickes
- Blue vs Wickes
- Quick-Step vs Wickes
- Larsen vs Wickes
- Ardex vs Wickes
- Miracle-Gro vs Wickes
- TimberTech vs Wickes
- Karndean vs Wickes
- Millboard vs Wickes
- Ronseal vs Wickes
- Homebase vs Wickes
- Bruce vs Wickes
- Budget vs Wickes
- Walnut vs Wickes
- Slate vs Wickes
How has branded search demand for Wickes changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wickes worldwide rose from 1.2M to 1.5M.
- Across the 12 months ending September 2026, Wickes’ estimated Share of Search among decking Oil brands worldwide increased from 16.4% to 22%.
- Across the 12 months ending September 2026, Wickes’ estimated Share of Search among decking Oil brands worldwide peaked at 22% in September 2026 and was lowest at 15.8% in June 2026.
- Across the 12 months ending September 2026, Wickes rose from 3rd to 2nd among decking Oil brands worldwide.
How did search popularity change for decking Oil brands worldwide in September 2026?
3 changes
In September 2026, Wickes overtook B&Q to rank 2nd among decking Oil brands worldwide, with 22% estimated Share of Search.
In September 2026, Screwfix lost estimated Share of Search among decking Oil brands worldwide, from 62.4% to 60%.
In September 2026, B&Q lost estimated Share of Search among decking Oil brands worldwide, from 18.7% to 17.9%.
Where does Wickes compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fitted Kitchens brands | 2nd of 5 | 2.6% | Show ranking |
| Paint Strainer brands | 4th of 5 | 12.9% | Show ranking |
| Hardware retailers | 3rd of 6 | 17% | Show ranking |
| Play Sand brands | 2nd of 7 | 17.6% | Show ranking |
| Decking Oil brands | 2nd of 4 | 22% | Shown above |
| Decking Boards brands | 2nd of 3 | 22% | Show ranking |
| Chicken Manure Pellets brands | 2nd of 5 | 25.6% | Show ranking |
| Tongue And Groove brands | 2nd of 4 | 35.3% | Show ranking |
| Composite Decking brands | 2nd of 4 | 35.4% | Show ranking |
| Fence Posts brands | 2nd of 3 | 35.5% | Show ranking |
| Tile Adhesive brands | 1st of 5 | 51.2% | Show ranking |
| Parquet Flooring brands | 1st of 7 | 51.5% | Show ranking |
| Floor Tiles brands | 1st of 4 | 53.4% | Show ranking |
| Paving Slabs brands | 1st of 3 | 55.1% | Show ranking |
How is Wickes measured?
Brandwave collects information about searches that people make online using Wickes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wickes
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Is Wickes your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.