Slate vs Wickes:Which is searched more?
In September 2026, Wickes had more branded searches than Slate among floor Tiles brands worldwide. Wickes was estimated to have 1.5M branded searches compared to Slate’s 70, and held a 53.4% Share of Search versus Slate’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Slate or Wickes?
Compare the floor tiles brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wickes, Slate. The figures are in the table below the chart.
View monthly share of search table
| Month | Wickes | B&Q | Blue | Slate |
|---|---|---|---|---|
| Oct 2025 | 47.9% | 47.9% | 4.3% | <0.01% |
| Nov 2025 | 47.5% | 47.5% | 5% | <0.01% |
| Dec 2025 | 46.9% | 46.9% | 6.2% | <0.01% |
| Jan 2026 | 47.4% | 47.4% | 5.1% | <0.01% |
| Feb 2026 | 47.9% | 47.9% | 4.3% | <0.01% |
| Mar 2026 | 48.3% | 48.3% | 3.5% | <0.01% |
| Apr 2026 | 43.8% | 53.5% | 2.7% | <0.01% |
| May 2026 | 43.9% | 53.5% | 2.6% | <0.01% |
| Jun 2026 | 43.4% | 53.4% | 3.2% | <0.01% |
| Jul 2026 | 48.3% | 48.3% | 3.4% | <0.01% |
| Aug 2026 | 48.3% | 48.3% | 3.5% | <0.01% |
| Sep 2026 | 53.4% | 43.4% | 3.2% | <0.01% |
How has the Slate and Wickes comparison changed over the last 12 months?
3 findings
- Wickes was ahead of Slate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Slate’s estimated Share of Search among floor Tiles brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 140 to 70.
- Across the 12 months ending September 2026, Wickes’ estimated Share of Search among floor Tiles brands worldwide moved from 47.9% to 53.4%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
How did search popularity change for floor Tiles brands worldwide in September 2026?
2 changes
In September 2026, Wickes overtook B&Q to become the leader among floor Tiles brands worldwide, with 53.4% estimated Share of Search.
Estimated monthly branded searches for Slate worldwide fell 50% over 12 measured months, from 140 to 70 in September 2026.
Other head-to-heads among floor Tiles brands
How each brand is measured
Brandwave collects information about searches that people make online using Slate’s and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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