How popular isWickes in search?
In September 2026, there were an estimated 1.5M branded searches for Wickes worldwide which is up 23% over the last 12 months. Wickes holds 53.4% estimated Share of Search among floor Tiles brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Wickes and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which floor Tiles brands compete with Wickes?
Share of Search by month for Wickes, B&Q, Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | Wickes | B&Q | Blue | Slate |
|---|---|---|---|---|
| Oct 2025 | 47.9% | 47.9% | 4.3% | <0.01% |
| Nov 2025 | 47.5% | 47.5% | 5% | <0.01% |
| Dec 2025 | 46.9% | 46.9% | 6.2% | <0.01% |
| Jan 2026 | 47.4% | 47.4% | 5.1% | <0.01% |
| Feb 2026 | 47.9% | 47.9% | 4.3% | <0.01% |
| Mar 2026 | 48.3% | 48.3% | 3.5% | <0.01% |
| Apr 2026 | 43.8% | 53.5% | 2.7% | <0.01% |
| May 2026 | 43.9% | 53.5% | 2.6% | <0.01% |
| Jun 2026 | 43.4% | 53.4% | 3.2% | <0.01% |
| Jul 2026 | 48.3% | 48.3% | 3.4% | <0.01% |
| Aug 2026 | 48.3% | 48.3% | 3.5% | <0.01% |
| Sep 2026 | 53.4% | 43.4% | 3.2% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 53.4% | 1.5M | 0% | +5.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 43.4% | 1.2M | -18.7% | -4.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 3.2% | 88.8K | -18.2% | -0.3 points | |
| 4, held 4th | <0.01% | 70 | 0% | 0 points |
1.
Wickes53.4%
Moved from 2nd to 1st. 1.5M estimated branded searches, 0% vs prior month. Share +5.2 points.
2.
B&Q43.4%
Moved from 1st to 2nd. 1.2M estimated branded searches, -18.7% vs prior month. Share -4.8 points.
3.
Blue3.2%
Held 3rd. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.
Slate<0.01%
Held 4th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Wickes and its closest rivals
Every comparison with Wickes
32 comparisons
- Bunnings vs Wickes
- Ace Hardware vs Wickes
- IKEA vs Wickes
- Screwfix vs Wickes
- Sherwin-Williams vs Wickes
- Snow vs Wickes
- Toolstation vs Wickes
- Trex vs Wickes
- B&Q vs Wickes
- National Geographic vs Wickes
- Travis Perkins vs Wickes
- Purple vs Wickes
- Robert Dyas vs Wickes
- Graco vs Wickes
- Mapei vs Wickes
- Westland vs Wickes
- Dobbies vs Wickes
- Square vs Wickes
- Blue vs Wickes
- Quick-Step vs Wickes
- Larsen vs Wickes
- Ardex vs Wickes
- Miracle-Gro vs Wickes
- TimberTech vs Wickes
- Karndean vs Wickes
- Millboard vs Wickes
- Ronseal vs Wickes
- Homebase vs Wickes
- Bruce vs Wickes
- Budget vs Wickes
- Walnut vs Wickes
- Slate vs Wickes
How has branded search demand for Wickes changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wickes worldwide rose from 1.2M to 1.5M.
- Across the 12 months ending September 2026, Wickes’ estimated Share of Search among floor Tiles brands worldwide increased from 47.9% to 53.4%.
- Across the 12 months ending September 2026, Wickes’ estimated Share of Search among floor Tiles brands worldwide peaked at 53.4% in September 2026 and was lowest at 43.4% in June 2026.
- Across the 12 months ending September 2026, Wickes rose from 2nd to 1st among floor Tiles brands worldwide.
How did search popularity change for floor Tiles brands worldwide in September 2026?
4 changes
In September 2026, Wickes overtook B&Q to become the leader among floor Tiles brands worldwide, with 53.4% estimated Share of Search.
In September 2026, B&Q lost estimated Share of Search among floor Tiles brands worldwide, from 48.3% to 43.4%.
Estimated monthly branded searches for Slate worldwide fell 50% over 12 measured months, from 140 to 70 in September 2026.
Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.
Where does Wickes compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fitted Kitchens brands | 2nd of 5 | 2.6% | Show ranking |
| Paint Strainer brands | 4th of 5 | 12.9% | Show ranking |
| Hardware retailers | 3rd of 6 | 17% | Show ranking |
| Play Sand brands | 2nd of 7 | 17.6% | Show ranking |
| Decking Oil brands | 2nd of 4 | 22% | Show ranking |
| Decking Boards brands | 2nd of 3 | 22% | Show ranking |
| Chicken Manure Pellets brands | 2nd of 5 | 25.6% | Show ranking |
| Tongue And Groove brands | 2nd of 4 | 35.3% | Show ranking |
| Composite Decking brands | 2nd of 4 | 35.4% | Show ranking |
| Fence Posts brands | 2nd of 3 | 35.5% | Show ranking |
| Tile Adhesive brands | 1st of 5 | 51.2% | Show ranking |
| Parquet Flooring brands | 1st of 7 | 51.5% | Show ranking |
| Floor Tiles brands | 1st of 4 | 53.4% | Shown above |
| Paving Slabs brands | 1st of 3 | 55.1% | Show ranking |
How is Wickes measured?
Brandwave collects information about searches that people make online using Wickes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wickes
Do you work for Wickes? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Wickes your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.