Brandwave

How popular isSlate in search?

In September 2026, there were an estimated 70 branded searches for Slate worldwide which is down 50% over the last 12 months. Slate holds 0.08% estimated Share of Search among developer documentation platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. GitBook44.7%
  2. Docusaurus26.7%
  3. Mintlify21.9%
  4. Read the Docs6.5%
  5. Slate0.08%
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Which developer documentation platforms compete with Slate?

Slate against developer documentation platforms worldwide, by month

Share of Search by month for GitBook, Docusaurus, Mintlify, Read the Docs, Slate. The figures are in the table below the chart.

View monthly share of search table
MonthGitBookDocusaurusMintlifyRead the DocsSlate
Oct 202546.6%28.5%19.1%5.7%0.1%
Nov 202543.7%32.1%17.6%6.4%0.13%
Dec 202541.6%31.1%20.9%6.2%0.08%
Jan 202646%28.1%18.9%6.9%0.1%
Feb 202639.7%28.4%23.3%8.5%0.12%
Mar 202636.2%30.8%25.3%7.5%0.13%
Apr 202634.1%29.9%29.9%6%0.08%
May 202636.2%30.8%25.4%7.5%0.1%
Jun 202636.3%32.5%26.7%4.3%0.07%
Jul 202638.7%27.8%27.9%5.5%0.09%
Aug 202636.5%32%26.3%5.2%0.07%
Sep 202644.7%26.7%21.9%6.5%0.08%

  1. 1.GitBook

    44.7%

    Held 1st. 37.1K estimated branded searches, -1.6% vs prior month. Share +8.3 points.

  2. 2.Docusaurus

    26.7%

    Held 2nd. 22.2K estimated branded searches, -32.9% vs prior month. Share -5.2 points.

  3. 3.Mintlify

    21.9%

    Held 3rd. 18.2K estimated branded searches, -33.1% vs prior month. Share -4.3 points.

  4. 4.Read the Docs

    6.5%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.Slate

    0.08%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Slate and its closest rivals

Every comparison with Slate

How has branded search demand for Slate changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Slate worldwide fell from 140 to 70.
  • Across the 12 months ending September 2026, Slate’s estimated Share of Search among developer documentation platforms worldwide held steady, from 0.1% to 0.08%.

How did search popularity change for developer documentation platforms worldwide in September 2026?

  1. In September 2026, GitBook gained estimated Share of Search among developer documentation platforms worldwide, from 36.5% to 44.7%.

  2. In September 2026, Read the Docs gained estimated Share of Search among developer documentation platforms worldwide, from 5.2% to 6.5%.

  3. In September 2026, Docusaurus lost estimated Share of Search among developer documentation platforms worldwide, from 32% to 26.7%.

  4. In September 2026, Mintlify lost estimated Share of Search among developer documentation platforms worldwide, from 26.3% to 21.9%.

  5. Estimated monthly branded searches for Slate worldwide fell 50% over 12 measured months, from 140 to 70 in September 2026.

How is Slate measured?

Brandwave collects information about searches that people make online using Slate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • slate docs

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How the Brand Demand Index is measured

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