How popular isGitBook in search?
In August 2026, there were an estimated 37.9K branded searches for GitBook worldwide which is down 42.9% over the last 11 months. GitBook holds 36.5% estimated Share of Search among developer documentation platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
GitBook36.5%
Docusaurus31.9%Mintlify26.3%
Read the Docs5.2%
Slate0.07%
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Which developer documentation platforms compete with GitBook?
Share of Search by month for GitBook, Docusaurus, Mintlify, Read the Docs. The figures are in the table below the chart.
View monthly share of search table
| Month | GitBook | Docusaurus | Mintlify | Read the Docs | Slate |
|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 28.5% | 19.1% | 5.7% | 0.1% |
| Nov 2025 | 43.8% | 32.1% | 17.6% | 6.4% | 0.13% |
| Dec 2025 | 41.7% | 31.1% | 20.9% | 6.2% | 0.08% |
| Jan 2026 | 46% | 28.1% | 18.9% | 6.9% | 0.1% |
| Feb 2026 | 39.7% | 28.4% | 23.3% | 8.5% | 0.12% |
| Mar 2026 | 36.3% | 30.8% | 25.3% | 7.5% | 0.13% |
| Apr 2026 | 34.2% | 29.8% | 30% | 5.9% | 0.08% |
| May 2026 | 36.2% | 30.8% | 25.4% | 7.5% | 0.1% |
| Jun 2026 | 36.4% | 32.5% | 26.7% | 4.3% | 0.07% |
| Jul 2026 | 38.7% | 27.7% | 27.9% | 5.5% | 0.09% |
| Aug 2026 | 36.5% | 31.9% | 26.3% | 5.2% | 0.07% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.5% | 37.9K | +0.05% | -2.2 points | |
| 2, moved from 3rd to 2nd | 31.9% | 33.1K | +22.1% | +4.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 26.3% | 27.3K | 0% | -1.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.2% | 5.4K | 0% | -0.3 points | |
| 5, held 5th | 0.07% | 70 | -22.2% | 0 points |
1.
GitBook36.5%
Held 1st. 37.9K estimated branded searches, +0.05% vs prior month. Share -2.2 points.
31.9%
Moved from 3rd to 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +4.2 points.
3.
26.3%
Moved from 2nd to 3rd. 27.3K estimated branded searches, 0% vs prior month. Share -1.6 points.
5.2%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Slate0.07%
Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
Compare search popularity between GitBook and its closest rivals
How has branded search demand for GitBook changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for GitBook worldwide fell from 66.3K to 37.9K.
- Across the 11 months ending August 2026, GitBook’s estimated Share of Search among developer documentation platforms worldwide decreased from 46.6% to 36.5%.
- Across the 11 months ending August 2026, GitBook’s estimated Share of Search among developer documentation platforms worldwide peaked at 46.6% in October 2025 and was lowest at 34.2% in April 2026.
How did search popularity change for developer documentation platforms worldwide in August 2026?
5 changes
In August 2026, Docusaurus overtook Mintlify to rank 2nd among developer documentation platforms worldwide, at 31.9%.
In August 2026, GitBook lost estimated Share of Search among developer documentation platforms worldwide, from 38.7% to 36.5%.
In August 2026, Mintlify lost estimated Share of Search among developer documentation platforms worldwide, from 27.9% to 26.3%.
Estimated monthly branded searches for Slate worldwide fell 50% over 11 measured months, from 140 to 70 in August 2026.
Estimated monthly branded searches for Read the Docs worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
Where does GitBook compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Developer documentation platforms | 1st of 5 | 36.5% | Shown above |
| Customer knowledge base platforms | 1st of 5 | 81.5% | Show ranking |
How is GitBook measured?
Brandwave collects information about searches that people make online using GitBook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- git book
- gitbook
- gitbook app
- gitbook com
- gitbook documentation
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Is GitBook your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.