GitBook vs Slab:Which is searched more?
In September 2026, GitBook had more branded searches than Slab among IT documentation platforms worldwide. GitBook had about 33,100 branded searches, while Slab had 110. GitBook made up 3.5% of all IT documentation platform searches we track, and Slab accounted for 0.01%. These are worldwide searches for English-language branded terms.
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Is GitBook or Slab more popular in search?
Compare the platforms IT teams document environments in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for GitBook, Slab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Confluence | BookStack | GitBook | Hudu | IT Glue | Document360 | Slab |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.9% | 5.1% | 6.2% | 1% | 1.9% | 0.84% | 0.01% |
| Nov 2025 | 84.6% | 5.1% | 6.2% | 1.2% | 1.9% | 1% | 0.01% |
| Dec 2025 | 85% | 5.1% | 6.2% | 1.2% | 1.5% | 0.83% | 0.01% |
| Jan 2026 | 85.2% | 5.1% | 6.3% | 1.3% | 1.5% | 0.68% | 0.01% |
| Feb 2026 | 85.3% | 6.3% | 4.2% | 1.5% | 1.9% | 0.84% | 0.02% |
| Mar 2026 | 87.6% | 5.3% | 3.5% | 1.3% | 1.6% | 0.7% | 0.01% |
| Apr 2026 | 85.3% | 6.3% | 4.2% | 1.5% | 1.9% | 0.84% | 0.02% |
| May 2026 | 87.5% | 5.3% | 3.5% | 1.6% | 1.6% | 0.57% | 0.01% |
| Jun 2026 | 88.3% | 4.3% | 4.3% | 1.3% | 1.3% | 0.47% | <0.01% |
| Jul 2026 | 87.1% | 5.2% | 4.3% | 1.3% | 1.6% | 0.57% | 0.01% |
| Aug 2026 | 85.8% | 6.3% | 4.2% | 1.5% | 1.5% | 0.56% | 0.01% |
| Sep 2026 | 88.1% | 5.3% | 3.5% | 1.3% | 1.3% | 0.47% | 0.01% |
How has the GitBook and Slab comparison changed over the last 12 months?
3 findings
- GitBook was ahead of Slab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GitBook’s share of searches among IT documentation platforms worldwide moved from 6.2% to 3.5%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
- Across the 12 months ending September 2026, Slab’s share of searches among IT documentation platforms worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for IT documentation platforms worldwide in September 2026?
2 changes
In September 2026, GitBook lost share of searches among IT documentation platforms worldwide, from 4.2% to 3.5%.
Estimated monthly branded searches for Slab worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GitBook’s and Slab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among IT documentation platforms
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