How popular isWestland in search?
In September 2026, there were an estimated 2.5K branded searches for Westland worldwide which is up 28.6% over the last 12 months. Westland holds 5.2% estimated Share of Search among garden mulch brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Miracle-Gro69.9%
Boughton13.9%
Levington7.6%
Westland5.2%
Follow Westland and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which garden mulch brands compete with Westland?
Share of Search by month for Miracle-Gro, Boughton, Levington, Westland, Scotts. The figures are in the table below the chart.
View monthly share of search table
| Month | Miracle-Gro | Boughton | Levington | Westland | Scotts |
|---|---|---|---|---|---|
| Oct 2025 | 65.6% | 19.6% | 7% | 4.6% | 3.1% |
| Nov 2025 | 63.1% | 18.7% | 10.2% | 5.5% | 2.5% |
| Dec 2025 | 58.3% | 17.4% | 14.2% | 7.8% | 2.3% |
| Jan 2026 | 64.4% | 19.1% | 7% | 7% | 2.6% |
| Feb 2026 | 68.7% | 13.7% | 6.1% | 7.4% | 4.1% |
| Mar 2026 | 73.9% | 9.9% | 5.4% | 5.5% | 5.4% |
| Apr 2026 | 80.9% | 7.2% | 3.9% | 4% | 3.9% |
| May 2026 | 84.1% | 6.1% | 4.1% | 3.4% | 2.2% |
| Jun 2026 | 83.6% | 7.5% | 4.1% | 2.8% | 2.1% |
| Jul 2026 | 80.7% | 8.8% | 4.8% | 3.9% | 1.7% |
| Aug 2026 | 72% | 14.4% | 6.4% | 4.3% | 2.8% |
| Sep 2026 | 69.9% | 13.9% | 7.6% | 5.2% | 3.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.9% | 33.1K | -18.3% | -2.1 points | |
| 2, held 2nd | 13.9% | 6.6K | -18.5% | -0.5 points | |
| 3, held 3rd | 7.6% | 3.6K | 0% | +1.2 points | |
| 4, held 4th | 5.2% | 2.5K | +1.2% | +0.9 points | |
| 5, held 5th | 3.4% | 1.6K | 0% | +0.5 points |
69.9%
Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.1 points.
2.
Boughton13.9%
Held 2nd. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
7.6%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +1.2 points.
4.
Westland5.2%
Held 4th. 2.5K estimated branded searches, +1.2% vs prior month. Share +0.9 points.
5.
3.4%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.5 points.
Compare search popularity between Westland and its closest rivals
Every comparison with Westland
4 comparisons
How has branded search demand for Westland changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Westland worldwide rose from 1.9K to 2.5K.
- Across the 12 months ending September 2026, Westland’s estimated Share of Search among garden mulch brands worldwide increased from 4.6% to 5.2%.
- Across the 12 months ending September 2026, Westland’s estimated Share of Search among garden mulch brands worldwide peaked at 7.8% in December 2025 and was lowest at 2.8% in June 2026.
How did search popularity change for garden mulch brands worldwide in September 2026?
5 changes
In September 2026, Levington gained estimated Share of Search among garden mulch brands worldwide, from 6.4% to 7.6%.
In September 2026, Westland gained estimated Share of Search among garden mulch brands worldwide, from 4.3% to 5.2%.
In September 2026, Scotts gained estimated Share of Search among garden mulch brands worldwide, from 2.8% to 3.4%.
In September 2026, Miracle-Gro lost estimated Share of Search among garden mulch brands worldwide, from 72% to 69.9%.
Estimated monthly branded searches for Boughton worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How is Westland measured?
Brandwave collects information about searches that people make online using Westland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- westland garden
- westland mulch
Do you work for Westland? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Westland your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.