How popular isDobbies in search?
In September 2026, there were an estimated 110K branded searches for Dobbies worldwide which is down 33.3% over the last 12 months. Dobbies holds 15.7% estimated Share of Search among garden centres worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which garden centres compete with Dobbies?
Share of Search by month for Blue Diamond, Squire's, Dobbies, Longacres, Notcutts. The figures are in the table below the chart.
View monthly share of search table
| Month | Blue Diamond | Squire's | Dobbies | Longacres | Notcutts | Oderings | Wyevale |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.9% | 21.1% | 23.5% | 4.7% | 3.2% | 1.4% | 0.27% |
| Nov 2025 | 41.4% | 23.2% | 25.7% | 4.2% | 4.2% | 1% | 0.24% |
| Dec 2025 | 46% | 21.3% | 23.7% | 3.9% | 3.9% | 0.95% | 0.28% |
| Jan 2026 | 58.7% | 18% | 16.3% | 3.3% | 2.7% | 0.8% | 0.24% |
| Feb 2026 | 58.8% | 18.2% | 16.6% | 3.3% | 2.2% | 0.66% | 0.2% |
| Mar 2026 | 46.4% | 26.1% | 19.6% | 3.9% | 3.2% | 0.52% | 0.23% |
| Apr 2026 | 41.9% | 28.5% | 21.4% | 3.5% | 3.5% | 0.86% | 0.25% |
| May 2026 | 46% | 25.9% | 19.5% | 3.9% | 3.9% | 0.52% | 0.28% |
| Jun 2026 | 51% | 23.9% | 17.8% | 3.6% | 2.9% | 0.48% | 0.32% |
| Jul 2026 | 53.8% | 20.4% | 18.6% | 3.7% | 2.5% | 0.61% | 0.33% |
| Aug 2026 | 53.7% | 20.4% | 18.6% | 3.7% | 2.5% | 0.74% | 0.33% |
| Sep 2026 | 55.7% | 21.1% | 15.7% | 3.9% | 2.1% | 1.2% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.7% | 390K | 0% | +2 points | |
| 2, held 2nd | 21.1% | 148K | -0.03% | +0.8 points | |
| 3, held 3rd | 15.7% | 110K | -18.5% | -2.9 points | |
| 4, held 4th | 3.9% | 27.1K | 0% | +0.1 points | |
| 5, held 5th | 2.1% | 14.8K | -18.2% | -0.4 points | |
| 6, held 6th | 1.2% | 8.1K | +50% | +0.4 points | |
| 7, held 7th | 0.27% | 1.9K | -20.8% | -0.1 points |
55.7%
Held 1st. 390K estimated branded searches, 0% vs prior month. Share +2 points.
2.
Squire's21.1%
Held 2nd. 148K estimated branded searches, -0.03% vs prior month. Share +0.8 points.
3.
Dobbies15.7%
Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -2.9 points.
3.9%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Notcutts2.1%
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
6.
Oderings
1.2%
Held 6th. 8.1K estimated branded searches, +50% vs prior month. Share +0.4 points.
7.Wyevale
0.27%
Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
Compare search popularity between Dobbies and its closest rivals
Every comparison with Dobbies
6 comparisons
How has branded search demand for Dobbies changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dobbies worldwide fell from 165K to 110K.
- Across the 12 months ending September 2026, Dobbies’ estimated Share of Search among garden centres worldwide decreased from 23.5% to 15.7%.
- Across the 12 months ending September 2026, Dobbies’ estimated Share of Search among garden centres worldwide peaked at 25.7% in November 2025 and was lowest at 15.7% in September 2026.
- Across the 12 months ending September 2026, Dobbies fell from 2nd to 3rd among garden centres worldwide.
How did search popularity change for garden centres worldwide in September 2026?
6 changes
In September 2026, Blue Diamond gained estimated Share of Search among garden centres worldwide, from 53.7% to 55.7%.
In September 2026, Squire's gained estimated Share of Search among garden centres worldwide, from 20.4% to 21.1%.
In September 2026, Dobbies lost estimated Share of Search among garden centres worldwide, from 18.6% to 15.7%.
Oderings’ estimated Share of Search among garden centres worldwide has gained ground for 3 months in a row, from 0.48% to 1.2% in September 2026.
Notcutts’ estimated Share of Search among garden centres worldwide has lost ground for 3 months in a row, from 2.9% to 2.1% in September 2026.
Estimated monthly branded searches for Longacres worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How is Dobbies measured?
Brandwave collects information about searches that people make online using Dobbies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dobbies
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Is Dobbies your brand?
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