Brandwave

How popular isWag?

In September 2026, people searched for Wag by name about 4,500 times worldwide, a 38.4% decrease from the previous year. These searches made up 0.56% of all global pet sitting marketplace searches, placing Wag fifth out of six marketplaces. When we asked both ChatGPT and Google AI Overviews about pet sitting marketplaces, Wag appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Wag is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. TrustedHousesittersShare of searches 57.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Care.comShare of searches 21.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. PawshakeShare of searches 17.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Fetch! Pet CareShare of searches 2.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. WagShare of searches 0.56%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top pet sitting marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wag was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wag is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rover1st
  2. TrustedHousesitters2nd
  3. Wag3rd
  4. Care.com4th
  5. Fetch! Pet Care5th
  6. Pawshake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TrustedHousesitters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wag4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Care.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fetch! Pet Care2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pawshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet sitting marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pet sitting marketplaces compete with Wag?

Wag against pet sitting marketplaces worldwide, by month

Share of searches by month for TrustedHousesitters, Care.com, Pawshake, Fetch! Pet Care, Wag. The figures are in the table below the chart.

View monthly share of searches table
MonthTrustedHousesittersCare.comPawshakeFetch! Pet CareWagRover
Oct 202559.4%21.8%14.6%2.9%0.68%0.71%
Nov 202559.7%21.9%14.6%2.4%0.69%0.72%
Dec 202559.4%21.8%14.6%2.9%0.68%0.63%
Jan 202659.5%21.9%14.6%2.9%0.56%0.51%
Feb 202659.5%21.8%14.6%2.9%0.58%0.62%
Mar 202654.8%24.6%16.4%2.7%0.63%0.84%
Apr 202657.5%21.1%17.2%2.8%0.66%0.71%
May 202657.8%21.2%17.3%2.3%0.67%0.71%
Jun 202657.5%21.1%17.2%2.8%0.66%0.7%
Jul 202653%23.8%19.4%2.6%0.61%0.65%
Aug 202657.9%21.3%17.4%2.3%0.46%0.58%
Sep 202657.7%21.1%17.3%2.8%0.56%0.49%

  1. 1.TrustedHousesitters

    57.7%

    Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.

  2. 2.Care.com

    21.1%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  3. 3.Pawshake

    17.3%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Fetch! Pet Care

    2.8%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Wag

    0.56%

    Moved from 6th to 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Rover

    0.49%

    Moved from 5th to 6th. 1.4K estimated branded searches, -30.8% vs prior month. Share -0.1 points.

Compare popularity between Wag and its closest rivals

Every comparison with Wag

11 comparisons

How has branded search demand for Wag changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wag worldwide fell from 7.3K to 4.5K.
  • Across the 12 months ending September 2026, Wag rose from 6th to 5th among pet sitting marketplaces worldwide.

How did search popularity change for pet sitting marketplaces worldwide in September 2026?

3 changes

  1. In September 2026, Wag rose from 6th to 5th among pet sitting marketplaces worldwide.

  2. In September 2026, Rover fell from 5th to 6th among pet sitting marketplaces worldwide.

  3. Estimated monthly branded searches for Pawshake worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

How are Wag’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Wag’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wag app
  • wag dog walking

Do you work for Wag? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wag compete?

Wag is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pet sitting marketplaces5th of 60.56%Shown above
Pet boarding services4th of 51.8%Show ranking
Dog walking apps5th of 75.1%Show ranking
Creator with pink hair and a pink jacket

Is Wag your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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