Fetch! Pet Care vs Wag:Which is more popular?
In September 2026, Fetch! Pet Care had more branded searches than Wag among pet sitting marketplaces worldwide. Fetch! Pet Care had about 8,240 branded searches, while Wag had 1,600. Fetch! Pet Care made up 2.9% of all pet sitting marketplace searches we track, and Wag accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about pet sitting marketplaces, Wag appeared in four of the five answers and Fetch! Pet Care in two. Wag was mentioned before Fetch! Pet Care in four out of five answers.
Who do people search for more?
Fetch! Pet Care, about 5 searches for every 1 for Wag
Who does AI mention more?
Wag, mentioned in 4 of 5 answers, Fetch! Pet Care in 2
Who does AI recommend more?
Wag, named ahead of Fetch! Pet Care in 4 of 5 answers
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Top pet sitting marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wag was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fetch! Pet Care was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wag was listed before Fetch! Pet Care in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rover1st
TrustedHousesitters2nd- Wag3rd
Care.com4th- Fetch! Pet Care5th
Pawshake–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TrustedHousesitters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wag4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Care.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fetch! Pet Care2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pawshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet sitting marketplaces
5 answers
Asked ChatGPT
“Which pet sitting marketplace should I use?”
Asked ChatGPT
“What are the best pet sitting marketplaces?”
Asked ChatGPT
“What's the best pet sitting marketplace for a dog owner travelling?”
Searched Google, AI Overview
“dog walking app”
Searched Google, AI Overview
“pet sitter app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fetch! Pet Care or Wag more popular in search?
This chart shows how often people search Google for Fetch! Pet Care and Wag by name. Each line represents a brand's share of searches for all six pet sitting marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Fetch! Pet Care, Wag. The figures are in the table below the chart.
View monthly share of searches table
| Month | TrustedHousesitters | Care.com | Pawshake | Fetch! Pet Care | Wag | Rover |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.3% | 21.7% | 14.6% | 3% | 0.68% | 0.71% |
| Nov 2025 | 59.6% | 21.9% | 14.6% | 2.5% | 0.69% | 0.72% |
| Dec 2025 | 59.4% | 21.8% | 14.6% | 3% | 0.68% | 0.63% |
| Jan 2026 | 59.4% | 21.9% | 14.6% | 3% | 0.56% | 0.51% |
| Feb 2026 | 59.4% | 21.8% | 14.6% | 3% | 0.58% | 0.62% |
| Mar 2026 | 54.8% | 24.6% | 16.4% | 2.7% | 0.63% | 0.84% |
| Apr 2026 | 57.5% | 21.1% | 17.2% | 2.9% | 0.66% | 0.71% |
| May 2026 | 57.8% | 21.2% | 17.3% | 2.4% | 0.67% | 0.71% |
| Jun 2026 | 57.5% | 21.1% | 17.2% | 2.9% | 0.66% | 0.7% |
| Jul 2026 | 52.9% | 23.7% | 19.4% | 2.7% | 0.61% | 0.64% |
| Aug 2026 | 57.9% | 21.3% | 17.4% | 2.4% | 0.46% | 0.58% |
| Sep 2026 | 57.6% | 21.1% | 17.3% | 2.9% | 0.56% | 0.49% |
How has the Fetch! Pet Care and Wag comparison changed over the last 12 months?
3 findings
- Fetch! Pet Care was ahead of Wag in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fetch! Pet Care’s share of searches among pet sitting marketplaces worldwide moved from 3% to 2.9%, and its estimated monthly branded searches moved from 8.3K to 8.2K.
- Across the 12 months ending September 2026, Wag’s share of searches among pet sitting marketplaces worldwide moved from 0.68% to 0.56%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for pet sitting marketplaces worldwide in September 2026?
1 change
In September 2026, Wag rose from 6th to 5th among pet sitting marketplaces worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fetch! Pet Care’s and Wag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fetch! Pet Care
2 branded search terms
- fetch pet care
- fetch pet sitting
Wag
1 branded search term
- wag app
Other head-to-heads among pet sitting marketplaces
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