How popular isRover in search?
In August 2026, there were an estimated 550K branded searches for Rover worldwide which held steady over the last 11 months. Rover holds 67.8% estimated Share of Search among pet sitting marketplaces worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Rover67.8%
TrustedHousesitters24.8%
Pawshake7.5%
Follow Rover and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which pet sitting marketplaces compete with Rover?
Share of Search by month for Rover, TrustedHousesitters, Pawshake. The figures are in the table below the chart.
View monthly share of search table
| Month | Rover | TrustedHousesitters | Pawshake |
|---|---|---|---|
| Oct 2025 | 72.8% | 21.8% | 5.4% |
| Nov 2025 | 72.8% | 21.8% | 5.4% |
| Dec 2025 | 72.8% | 21.8% | 5.4% |
| Jan 2026 | 69.5% | 25.4% | 5.1% |
| Feb 2026 | 72.8% | 21.8% | 5.4% |
| Mar 2026 | 71.9% | 21.6% | 6.5% |
| Apr 2026 | 72.8% | 21.8% | 5.4% |
| May 2026 | 71.9% | 21.6% | 6.5% |
| Jun 2026 | 71.9% | 21.6% | 6.5% |
| Jul 2026 | 70.9% | 21.3% | 7.8% |
| Aug 2026 | 67.8% | 24.8% | 7.5% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.8% | 550K | 0% | -3.1 points | |
| 2, held 2nd | 24.8% | 201K | +21.8% | +3.5 points | |
| 3, held 3rd | 7.5% | 60.5K | 0% | -0.3 points |
Compare search popularity between Rover and its closest rivals
How has branded search demand for Rover changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rover worldwide held steady at 550K.
- Across the 11 months ending August 2026, Rover’s estimated Share of Search among pet sitting marketplaces worldwide decreased from 72.8% to 67.8%.
How did search popularity change for pet sitting marketplaces worldwide in August 2026?
3 changes
In August 2026, TrustedHousesitters gained estimated Share of Search among pet sitting marketplaces worldwide, from 21.3% to 24.8%.
In August 2026, Rover lost estimated Share of Search among pet sitting marketplaces worldwide, from 70.9% to 67.8%.
Estimated monthly branded searches for Pawshake worldwide rose 49.4% over 11 measured months, from 40.5K to 60.5K in August 2026.
How is Rover measured?
Brandwave collects information about searches that people make online using Rover’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rover
Do you work for Rover? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Rover your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.