PetBacker vs Wag:Which is more popular?
In September 2026, PetBacker had more branded searches than Wag among dog walking apps worldwide. PetBacker had about 9,900 branded searches, while Wag had 4,500. PetBacker made up 10.4% of all dog walking app searches we track, and Wag accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about dog walking apps, Wag appeared in all five answers and PetBacker in four. Wag was mentioned before PetBacker in every answer.
Who do people search for more?
PetBacker, about 2 searches for every 1 for Wag
Who does AI mention more?
Wag, mentioned in every answer we collected
Who does AI recommend more?
Wag, named ahead of PetBacker in every answer
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Top dog walking apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wag appeared in all five answers. PetBacker was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wag was listed before PetBacker in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Wag5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PetBacker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pawshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Holidog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fetch! Pet Care0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Barkly Pets0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog walking apps
5 answers
Asked ChatGPT
“Which dog walking app should I use?”
Asked ChatGPT
“What are the best dog walking apps?”
Asked ChatGPT
“What's the best dog walking app for to book a walker?”
Searched Google, AI Overview
“dog walking apps”
Searched Google, AI Overview
“dog walker app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is PetBacker or Wag more popular in search?
This chart shows how often people search Google for PetBacker and Wag by name. Each line represents a brand's share of searches for all seven dog walking apps we track, month by month, from English-language searches worldwide.
Share of searches by month for PetBacker, Wag. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pawshake | Rover | Holidog | PetBacker | Fetch! Pet Care | Wag | Barkly Pets |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 17% | 13.1% | 8.8% | 9.3% | 7.9% | 0.18% |
| Nov 2025 | 45.6% | 14.4% | 13.6% | 11.2% | 7.9% | 7.1% | 0.16% |
| Dec 2025 | 41.4% | 15.9% | 12.4% | 15.1% | 8.6% | 6.4% | 0.14% |
| Jan 2026 | 44.4% | 17% | 10.8% | 10.8% | 9.2% | 7.6% | 0.13% |
| Feb 2026 | 45.9% | 14.7% | 13.7% | 9.2% | 9.6% | 6.8% | 0.16% |
| Mar 2026 | 47.2% | 15% | 14.1% | 9.4% | 8.1% | 6% | 0.16% |
| Apr 2026 | 46.5% | 18% | 13.9% | 7.6% | 7.9% | 5.9% | 0.13% |
| May 2026 | 47.5% | 18.3% | 14.2% | 7.8% | 6.7% | 5.3% | 0.25% |
| Jun 2026 | 46.7% | 15.2% | 17.1% | 7.6% | 8% | 5.2% | 0.25% |
| Jul 2026 | 48.4% | 12.6% | 21.7% | 6.5% | 6.8% | 3.8% | 0.17% |
| Aug 2026 | 49.1% | 15.5% | 18% | 6.6% | 6.9% | 3.7% | 0.26% |
| Sep 2026 | 51.8% | 13.7% | 10.4% | 10.4% | 8.9% | 4.7% | 0.27% |
How has the PetBacker and Wag comparison changed over the last 12 months?
3 findings
- PetBacker was ahead of Wag in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PetBacker’s share of searches among dog walking apps worldwide moved from 8.8% to 10.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Wag’s share of searches among dog walking apps worldwide moved from 7.9% to 4.7%, and its estimated monthly branded searches moved from 7.3K to 4.5K.
How did search popularity change for dog walking apps worldwide in September 2026?
2 changes
In September 2026, PetBacker overtook Fetch! Pet Care to rank 4th among dog walking apps worldwide, with 10.4% of the searches.
In September 2026, Wag gained share of searches among dog walking apps worldwide, from 3.7% to 4.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using PetBacker’s and Wag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dog walking apps
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