Brandwave

PetBacker vs Rover:Which is more popular?

In September 2026, Rover had more branded searches than PetBacker among dog walking apps worldwide. Rover had about 13,100 branded searches, while PetBacker had 9,900. Rover made up 14.9% of all dog walking app searches we track, and PetBacker accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about dog walking apps, Rover appeared in all five answers and PetBacker in four. Rover was mentioned before PetBacker in every answer.

Among dog walking apps worldwide in September 2026

Who do people search for more?

Rover, about 32% more searches than PetBacker

Rover 13.1K searchesPetBacker 9.9K searches

Who does AI mention more?

Rover, mentioned in every answer we collected

Rover in 5 of 5PetBacker in 4 of 5

Who does AI recommend more?

Rover, named ahead of PetBacker in every answer

Rover first in 5PetBacker never first

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Top dog walking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rover appeared in all five answers. PetBacker was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rover was listed before PetBacker in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rover1st
  2. Wag2nd
  3. PetBacker3rd
  4. Pawshake–
  5. Holidog–
  6. Fetch–
  7. Barkly Pets–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wag5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PetBacker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pawshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holidog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fetch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barkly Pets0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog walking apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is PetBacker or Rover more popular in search?

This chart shows how often people search Google for PetBacker and Rover by name. Each line represents a brand's share of searches for all seven dog walking apps we track, month by month, from English-language searches worldwide.

PetBacker and Rover among dog walking apps worldwide, by month

Share of searches by month for Rover, PetBacker. The figures are in the table below the chart.

View monthly share of searches table
MonthPawshakeRoverHolidogPetBackerWagFetchBarkly Pets
Oct 202547.9%18.5%14.3%9.6%8.6%0.82%0.2%
Nov 202549.2%15.6%14.7%12%7.7%0.68%0.17%
Dec 202544.9%17.2%13.4%16.4%7%0.89%0.16%
Jan 202648.5%18.6%11.9%11.9%8.3%0.64%0.14%
Feb 202650.1%16.1%15%10%7.4%1.2%0.17%
Mar 202651.1%16.2%15.3%10.2%6.5%0.62%0.18%
Apr 202650.3%19.4%15%8.2%6.4%0.54%0.14%
May 202650.6%19.5%15.1%8.3%5.6%0.61%0.27%
Jun 202650.4%16.4%18.4%8.3%5.6%0.57%0.26%
Jul 202651.7%13.5%23.1%6.9%4.1%0.51%0.18%
Aug 202652.5%16.6%19.3%7%3.9%0.49%0.28%
Sep 202656.4%14.9%11.3%11.3%5.1%0.68%0.3%

How has the PetBacker and Rover comparison changed over the last 12 months?

3 findings
  • Rover was ahead of PetBacker in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PetBacker’s share of searches among dog walking apps worldwide moved from 9.6% to 11.3%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, Rover’s share of searches among dog walking apps worldwide moved from 18.5% to 14.9%, and its estimated monthly branded searches moved from 15.7K to 13.1K.

How did search popularity change for dog walking apps worldwide in September 2026?

2 changes
  1. In September 2026, PetBacker gained share of searches among dog walking apps worldwide, from 7% to 11.3%.

  2. In September 2026, Rover lost share of searches among dog walking apps worldwide, from 16.6% to 14.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using PetBacker’s and Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PetBacker

1 branded search term

  • petbacker

Rover

2 branded search terms

  • rover dog walking
  • rover pet care

How the Brand Demand Index is measured

Other head-to-heads among dog walking apps

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