Holidog vs Wag:Which is searched more?
In September 2026, Holidog had more branded searches than Wag among dog walking apps worldwide. Holidog was estimated to have 9.9K branded searches compared to Wag’s 4.5K, and held a 12.7% Share of Search versus Wag’s 5.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Holidog or Wag?
Compare the dog walking apps people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Holidog, Wag. The figures are in the table below the chart.
View monthly share of search table
| Month | Pawshake | Rover | Holidog | Wag | Fetch | Barkly Pets |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 20.6% | 15.9% | 9.6% | 0.63% | 0.22% |
| Nov 2025 | 56.1% | 17.7% | 16.7% | 8.7% | 0.54% | 0.19% |
| Dec 2025 | 54.1% | 20.7% | 16.2% | 8.4% | 0.43% | 0.19% |
| Jan 2026 | 55.2% | 21.2% | 13.5% | 9.5% | 0.44% | 0.16% |
| Feb 2026 | 56.2% | 18% | 16.8% | 8.3% | 0.54% | 0.19% |
| Mar 2026 | 57% | 18.1% | 17% | 7.3% | 0.45% | 0.2% |
| Apr 2026 | 54.9% | 21.2% | 16.4% | 7% | 0.35% | 0.16% |
| May 2026 | 55.3% | 21.3% | 16.5% | 6.1% | 0.44% | 0.29% |
| Jun 2026 | 55.1% | 17.9% | 20.1% | 6.1% | 0.43% | 0.29% |
| Jul 2026 | 55.6% | 14.5% | 24.9% | 4.4% | 0.36% | 0.19% |
| Aug 2026 | 56.5% | 17.8% | 20.7% | 4.2% | 0.36% | 0.3% |
| Sep 2026 | 63.7% | 16.9% | 12.7% | 5.8% | 0.5% | 0.33% |
How has the Holidog and Wag comparison changed over the last 12 months?
3 findings
- Holidog was ahead of Wag in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Holidog’s estimated Share of Search among dog walking apps worldwide moved from 15.9% to 12.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Wag’s estimated Share of Search among dog walking apps worldwide moved from 9.6% to 5.8%, and its estimated monthly branded searches moved from 7.3K to 4.5K.
How did search popularity change for dog walking apps worldwide in September 2026?
2 changes
In September 2026, Wag gained estimated Share of Search among dog walking apps worldwide, from 4.2% to 5.8%.
In September 2026, Holidog lost estimated Share of Search among dog walking apps worldwide, from 20.7% to 12.7%.
Other head-to-heads among dog walking apps
How each brand is measured
Brandwave collects information about searches that people make online using Holidog’s and Wag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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