Rover vs Wag:Which is searched more?

Name: Rover vs Wag: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Wag had more branded searches than Rover among pet sitting marketplaces worldwide. Wag had about 1,600 branded searches, while Rover had 1,390. Wag made up 0.56% of all pet sitting marketplace searches we track, and Rover accounted for 0.49%. These are worldwide searches for English-language branded terms.

Share of searches among pet sitting marketplaces worldwide in September 2026Is Rover or Wag more popular in search?

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Is Rover or Wag more popular in search?

Compare the marketplaces for finding pet sitters and dog walkers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Rover and Wag among pet sitting marketplaces worldwide, by month

Month	TrustedHousesitters	Care.com	Pawshake	Fetch! Pet Care	Wag	Rover
Oct 2025	59.4%	21.8%	14.6%	2.9%	0.68%	0.71%
Nov 2025	59.7%	21.9%	14.6%	2.4%	0.69%	0.72%
Dec 2025	59.4%	21.8%	14.6%	2.9%	0.68%	0.63%
Jan 2026	59.5%	21.9%	14.6%	2.9%	0.56%	0.51%
Feb 2026	59.5%	21.8%	14.6%	2.9%	0.58%	0.62%
Mar 2026	54.8%	24.6%	16.4%	2.7%	0.63%	0.84%
Apr 2026	57.5%	21.1%	17.2%	2.8%	0.66%	0.71%
May 2026	57.8%	21.2%	17.3%	2.3%	0.67%	0.71%
Jun 2026	57.5%	21.1%	17.2%	2.8%	0.66%	0.7%
Jul 2026	53%	23.8%	19.4%	2.6%	0.61%	0.65%
Aug 2026	57.9%	21.3%	17.4%	2.3%	0.46%	0.58%
Sep 2026	57.7%	21.1%	17.3%	2.8%	0.56%	0.49%

How has the Rover and Wag comparison changed over the last 12 months?

3 findings

The lead changed hands 3 times in the 12 months ending September 2026: Wag took it in December 2025, Rover took it in February 2026, Wag took it in September 2026.
Across the 12 months ending September 2026, Rover’s share of searches among pet sitting marketplaces worldwide moved from 0.71% to 0.49%, and its estimated monthly branded searches moved from 2K to 1.4K.
Across the 12 months ending September 2026, Wag’s share of searches among pet sitting marketplaces worldwide moved from 0.68% to 0.56%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for pet sitting marketplaces worldwide in September 2026?

2 changes

In September 2026, Wag rose from 6th to 5th among pet sitting marketplaces worldwide.
In September 2026, Rover fell from 5th to 6th among pet sitting marketplaces worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Rover’s and Wag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.