Care.com vs Wag:Which is more popular?
In September 2026, Care.com had more branded searches than Wag among pet sitting marketplaces worldwide. Care.com had about 60,500 branded searches, while Wag had 1,600. Care.com made up 21.1% of all pet sitting marketplace searches we track, and Wag accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about pet sitting marketplaces, Wag appeared in four of the five answers and Care.com in two. Wag was mentioned before Care.com in four out of five answers.
Who do people search for more?
Care.com, about 38 searches for every 1 for Wag
Who does AI mention more?
Wag, mentioned in 4 of 5 answers, Care.com in 2
Who does AI recommend more?
Wag, named ahead of Care.com in 4 of 5 answers
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Top pet sitting marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wag was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Care.com was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wag was listed before Care.com in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rover1st
TrustedHousesitters2nd- Wag3rd
- Care.com4th
Fetch! Pet Care5th
Pawshake–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TrustedHousesitters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wag4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Care.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fetch! Pet Care2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pawshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet sitting marketplaces
5 answers
Asked ChatGPT
“Which pet sitting marketplace should I use?”
Asked ChatGPT
“What are the best pet sitting marketplaces?”
Asked ChatGPT
“What's the best pet sitting marketplace for a dog owner travelling?”
Searched Google, AI Overview
“dog walking app”
Searched Google, AI Overview
“pet sitter app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Care.com or Wag more popular in search?
This chart shows how often people search Google for Care.com and Wag by name. Each line represents a brand's share of searches for all six pet sitting marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Care.com, Wag. The figures are in the table below the chart.
View monthly share of searches table
| Month | TrustedHousesitters | Care.com | Pawshake | Fetch! Pet Care | Wag | Rover |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 21.8% | 14.6% | 2.9% | 0.68% | 0.71% |
| Nov 2025 | 59.7% | 21.9% | 14.6% | 2.4% | 0.69% | 0.72% |
| Dec 2025 | 59.4% | 21.8% | 14.6% | 2.9% | 0.68% | 0.63% |
| Jan 2026 | 59.5% | 21.9% | 14.6% | 2.9% | 0.56% | 0.51% |
| Feb 2026 | 59.5% | 21.8% | 14.6% | 2.9% | 0.58% | 0.62% |
| Mar 2026 | 54.8% | 24.6% | 16.4% | 2.7% | 0.63% | 0.84% |
| Apr 2026 | 57.5% | 21.1% | 17.2% | 2.8% | 0.66% | 0.71% |
| May 2026 | 57.8% | 21.2% | 17.3% | 2.3% | 0.67% | 0.71% |
| Jun 2026 | 57.5% | 21.1% | 17.2% | 2.8% | 0.66% | 0.7% |
| Jul 2026 | 53% | 23.8% | 19.4% | 2.6% | 0.61% | 0.65% |
| Aug 2026 | 57.9% | 21.3% | 17.4% | 2.3% | 0.46% | 0.58% |
| Sep 2026 | 57.7% | 21.1% | 17.3% | 2.8% | 0.56% | 0.49% |
How has the Care.com and Wag comparison changed over the last 12 months?
3 findings
- Care.com was ahead of Wag in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Care.com’s share of searches among pet sitting marketplaces worldwide moved from 21.8% to 21.1%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Wag’s share of searches among pet sitting marketplaces worldwide moved from 0.68% to 0.56%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for pet sitting marketplaces worldwide in September 2026?
1 change
In September 2026, Wag rose from 6th to 5th among pet sitting marketplaces worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Care.com’s and Wag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pet sitting marketplaces
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