Brandwave

How popular isCare.com?

In September 2026, people searched for Care.com by name about 60,500 times worldwide, about the same as the previous year. These searches made up 21.1% of all global pet sitting marketplace searches, placing Care.com second out of six marketplaces. When we asked both ChatGPT and Google AI Overviews about pet sitting marketplaces, Care.com appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Care.com is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. TrustedHousesittersShare of searches 57.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Care.comShare of searches 21.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. PawshakeShare of searches 17.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Fetch! Pet CareShare of searches 2.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. WagShare of searches 0.56%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top pet sitting marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Care.com was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Care.com is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rover1st
  2. TrustedHousesitters2nd
  3. Wag3rd
  4. Care.com4th
  5. Fetch! Pet Care5th
  6. Pawshake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TrustedHousesitters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wag4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Care.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fetch! Pet Care2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pawshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet sitting marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pet sitting marketplaces compete with Care.com?

Care.com against pet sitting marketplaces worldwide, by month

Share of searches by month for TrustedHousesitters, Care.com, Pawshake, Fetch! Pet Care. The figures are in the table below the chart.

View monthly share of searches table
MonthTrustedHousesittersCare.comPawshakeFetch! Pet CareWagRover
Oct 202559.4%21.8%14.6%2.9%0.68%0.71%
Nov 202559.7%21.9%14.6%2.4%0.69%0.72%
Dec 202559.4%21.8%14.6%2.9%0.68%0.63%
Jan 202659.5%21.9%14.6%2.9%0.56%0.51%
Feb 202659.5%21.8%14.6%2.9%0.58%0.62%
Mar 202654.8%24.6%16.4%2.7%0.63%0.84%
Apr 202657.5%21.1%17.2%2.8%0.66%0.71%
May 202657.8%21.2%17.3%2.3%0.67%0.71%
Jun 202657.5%21.1%17.2%2.8%0.66%0.7%
Jul 202653%23.8%19.4%2.6%0.61%0.65%
Aug 202657.9%21.3%17.4%2.3%0.46%0.58%
Sep 202657.7%21.1%17.3%2.8%0.56%0.49%

  1. 1.TrustedHousesitters

    57.7%

    Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.

  2. 2.Care.com

    21.1%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  3. 3.Pawshake

    17.3%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Fetch! Pet Care

    2.8%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Wag

    0.56%

    Moved from 6th to 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Rover

    0.49%

    Moved from 5th to 6th. 1.4K estimated branded searches, -30.8% vs prior month. Share -0.1 points.

Compare popularity between Care.com and its closest rivals

Every comparison with Care.com

5 comparisons

How has branded search demand for Care.com changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Care.com worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Care.com’s share of searches among pet sitting marketplaces worldwide decreased from 21.8% to 21.1%.
  • Across the 12 months ending September 2026, Care.com’s share of searches among pet sitting marketplaces worldwide peaked at 24.6% in March 2026 and was lowest at 21.1% in April 2026.

How did search popularity change for pet sitting marketplaces worldwide in September 2026?

3 changes

  1. In September 2026, Wag rose from 6th to 5th among pet sitting marketplaces worldwide.

  2. In September 2026, Rover fell from 5th to 6th among pet sitting marketplaces worldwide.

  3. Estimated monthly branded searches for Pawshake worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

How are Care.com’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Care.com’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • care com
  • care.com

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How the Brand Demand Index is measured

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