Brandwave

Care.com vs Rover:Which is more popular?

In September 2026, Care.com had more branded searches than Rover among pet sitting marketplaces worldwide. Care.com had about 60,500 branded searches, while Rover had 1,390. Care.com made up 21.1% of all pet sitting marketplace searches we track, and Rover accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about pet sitting marketplaces, Rover appeared in all five answers and Care.com in two. Rover was mentioned before Care.com in every answer.

Among pet sitting marketplaces worldwide in September 2026

Who do people search for more?

Care.com, about 44 searches for every 1 for Rover

Care.com 60.5K searchesRover 1.4K searches

Who does AI mention more?

Rover, mentioned in every answer we collected

Rover in 5 of 5Care.com in 2 of 5

Who does AI recommend more?

Rover, named ahead of Care.com in every answer

Rover first in 5Care.com never first

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Top pet sitting marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rover appeared in all five answers. Care.com was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rover was listed before Care.com in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rover1st
  2. TrustedHousesitters2nd
  3. Wag3rd
  4. Care.com4th
  5. Fetch! Pet Care5th
  6. Pawshake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TrustedHousesitters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wag4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Care.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fetch! Pet Care2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pawshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet sitting marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Care.com or Rover more popular in search?

This chart shows how often people search Google for Care.com and Rover by name. Each line represents a brand's share of searches for all six pet sitting marketplaces we track, month by month, from English-language searches worldwide.

Care.com and Rover among pet sitting marketplaces worldwide, by month

Share of searches by month for Care.com, Rover. The figures are in the table below the chart.

View monthly share of searches table
MonthTrustedHousesittersCare.comPawshakeFetch! Pet CareWagRover
Oct 202559.4%21.8%14.6%2.9%0.68%0.71%
Nov 202559.7%21.9%14.6%2.4%0.69%0.72%
Dec 202559.4%21.8%14.6%2.9%0.68%0.63%
Jan 202659.5%21.9%14.6%2.9%0.56%0.51%
Feb 202659.5%21.8%14.6%2.9%0.58%0.62%
Mar 202654.8%24.6%16.4%2.7%0.63%0.84%
Apr 202657.5%21.1%17.2%2.8%0.66%0.71%
May 202657.8%21.2%17.3%2.3%0.67%0.71%
Jun 202657.5%21.1%17.2%2.8%0.66%0.7%
Jul 202653%23.8%19.4%2.6%0.61%0.65%
Aug 202657.9%21.3%17.4%2.3%0.46%0.58%
Sep 202657.7%21.1%17.3%2.8%0.56%0.49%

How has the Care.com and Rover comparison changed over the last 12 months?

3 findings
  • Care.com was ahead of Rover in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Care.com’s share of searches among pet sitting marketplaces worldwide moved from 21.8% to 21.1%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Rover’s share of searches among pet sitting marketplaces worldwide moved from 0.71% to 0.49%, and its estimated monthly branded searches moved from 2K to 1.4K.

How did search popularity change for pet sitting marketplaces worldwide in September 2026?

1 change
  1. In September 2026, Rover fell from 5th to 6th among pet sitting marketplaces worldwide.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Care.com’s and Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Care.com

2 branded search terms

  • care com
  • care.com

Rover

2 branded search terms

  • rover marketplace
  • rover pet

How the Brand Demand Index is measured

Other head-to-heads among pet sitting marketplaces

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