How popular isVTech in search?
In September 2026, there were an estimated 248K branded searches for VTech worldwide which is down 28.4% over the last 12 months. VTech holds 91.3% estimated Share of Search among camera monitor brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which camera monitor brands compete with VTech?
Share of Search by month for VTech, Owlet. The figures are in the table below the chart.
View monthly share of search table
| Month | VTech | Owlet | Eufy |
|---|---|---|---|
| Oct 2025 | 93.9% | 4.9% | 1.2% |
| Nov 2025 | 94.3% | 4.2% | 1.5% |
| Dec 2025 | 94.6% | 4.2% | 1.2% |
| Jan 2026 | 91.2% | 7.1% | 1.7% |
| Feb 2026 | 92.4% | 5.8% | 1.7% |
| Mar 2026 | 91.7% | 6.7% | 1.6% |
| Apr 2026 | 92.5% | 5.8% | 1.7% |
| May 2026 | 92.6% | 5.4% | 2% |
| Jun 2026 | 91.8% | 6% | 2.2% |
| Jul 2026 | 92.8% | 5.3% | 1.9% |
| Aug 2026 | 91.5% | 6.5% | 1.9% |
| Sep 2026 | 91.3% | 6.7% | 2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.3% | 248K | -2.4% | -0.2 points | |
| 2, held 2nd | 6.7% | 18.1K | 0% | +0.1 points | |
| 3, held 3rd | 2% | 5.4K | 0% | 0 points |
Compare search popularity between VTech and its closest rivals
Every comparison with VTech
20 comparisons
- Barbie vs VTech
- LEGO vs VTech
- Miku vs VTech
- Playmobil vs VTech
- Fisher-Price vs VTech
- Hasbro vs VTech
- LeapFrog vs VTech
- Kurio vs VTech
- Melissa & Doug vs VTech
- Samsung vs VTech
- Nanit vs VTech
- Spin Master vs VTech
- Skip Hop vs VTech
- Bright Starts vs VTech
- Owlet vs VTech
- Angelcare vs VTech
- Manhattan Toy vs VTech
- Eufy vs VTech
- Lamaze vs VTech
- Contixo vs VTech
How has branded search demand for VTech changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for VTech worldwide fell from 346K to 248K.
- Across the 12 months ending September 2026, VTech’s estimated Share of Search among camera monitor brands worldwide decreased from 93.9% to 91.3%.
- Across the 12 months ending September 2026, VTech’s estimated Share of Search among camera monitor brands worldwide peaked at 94.6% in December 2025 and was lowest at 91.2% in January 2026.
How did search popularity change for camera monitor brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Eufy worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.
Estimated monthly branded searches for VTech worldwide fell 28.4% over 12 measured months, from 346K to 248K in September 2026.
Where does VTech compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Toy brands | 4th of 8 | 1.7% | Show ranking |
| Baby monitor brands | 2nd of 5 | 15.9% | Show ranking |
| Kids tablets | 2nd of 5 | 28.1% | Show ranking |
| Baby toys | 1st of 6 | 42.6% | Show ranking |
| Camera monitor brands | 1st of 3 | 91.3% | Shown above |
How is VTech measured?
Brandwave collects information about searches that people make online using VTech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- vtech
- vtech baby monitor
- vtech learning walker
- vtech marble rush
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