How popular isOwlet in search?
In September 2026, there were an estimated 76.1K branded searches for Owlet worldwide which is up 6.4% over the last 12 months. Owlet holds 6.7% estimated Share of Search among camera monitor brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which camera monitor brands compete with Owlet?
Share of Search by month for VTech, Owlet. The figures are in the table below the chart.
View monthly share of search table
| Month | VTech | Owlet | Eufy |
|---|---|---|---|
| Oct 2025 | 93.9% | 4.9% | 1.2% |
| Nov 2025 | 94.3% | 4.2% | 1.5% |
| Dec 2025 | 94.6% | 4.2% | 1.2% |
| Jan 2026 | 91.2% | 7.1% | 1.7% |
| Feb 2026 | 92.4% | 5.8% | 1.7% |
| Mar 2026 | 91.7% | 6.7% | 1.6% |
| Apr 2026 | 92.5% | 5.8% | 1.7% |
| May 2026 | 92.6% | 5.4% | 2% |
| Jun 2026 | 91.8% | 6% | 2.2% |
| Jul 2026 | 92.8% | 5.3% | 1.9% |
| Aug 2026 | 91.5% | 6.5% | 1.9% |
| Sep 2026 | 91.3% | 6.7% | 2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.3% | 248K | -2.4% | -0.2 points | |
| 2, held 2nd | 6.7% | 18.1K | 0% | +0.1 points | |
| 3, held 3rd | 2% | 5.4K | 0% | 0 points |
Compare search popularity between Owlet and its closest rivals
Every comparison with Owlet
8 comparisons
How has branded search demand for Owlet changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Owlet worldwide rose from 71.5K to 76.1K.
- Across the 12 months ending September 2026, Owlet’s estimated Share of Search among camera monitor brands worldwide increased from 4.9% to 6.7%.
- Across the 12 months ending September 2026, Owlet’s estimated Share of Search among camera monitor brands worldwide peaked at 7.1% in January 2026 and was lowest at 4.2% in December 2025.
How did search popularity change for camera monitor brands worldwide in September 2026?
2 changes
Where does Owlet compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby monitor brands | 4th of 5 | 1.2% | Show ranking |
| Camera monitor brands | 2nd of 3 | 6.7% | Shown above |
| Smart baby monitor brands | 2nd of 5 | 36.8% | Show ranking |
How is Owlet measured?
Brandwave collects information about searches that people make online using Owlet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- owlet baby monitor
- owlet dream duo
- owlet dream sight
- owlet dream sock
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Is Owlet your brand?
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