How popular isVirtuous?
In September 2026, people searched for Virtuous by name about 1,000 times worldwide, a 23.1% decrease from the previous year. These searches made up 1.1% of all global donor CRM platform searches, placing Virtuous eighth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about donor CRM platforms, Virtuous appeared in three of the five answers and was the seventh most recommended of the nine.
Virtuous is the eighth most searched of 9 competitors and the seventh most recommended in AI answers.
GivebutterShare of searches 64.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
Little Green LightShare of searches 12.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
DonorPerfectShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
KindfulShare of searches 4.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
VirtuousShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
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Top donor CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Virtuous was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Virtuous is the seventh most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Little Green Light5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bloomerang5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Salesforce Nonprofit Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- DonorPerfect4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Givebutter3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Neon CRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Virtuous3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blackbaud Grantmaking1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kindful0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about donor CRM platforms
5 answers
Asked ChatGPT
“Which donor CRM should I use?”
Asked ChatGPT
“What are the best donor CRMs?”
Asked ChatGPT
“What's the best donor CRM for a charity team?”
Searched Google, AI Overview
“donor crm”
Searched Google, AI Overview
“nonprofit crm software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which donor CRM platforms compete with Virtuous?
Share of searches by month for Givebutter, Little Green Light, DonorPerfect, Kindful, Neon CRM, Bloomerang, Salesforce Nonprofit Cloud, Virtuous. The figures are in the table below the chart.
View monthly share of searches table
| Month | Givebutter | Little Green Light | DonorPerfect | Kindful | Neon CRM | Bloomerang | Salesforce Nonprofit Cloud | Virtuous | Blackbaud Grantmaking |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 12.6% | 6.9% | 5.6% | 4.6% | 2% | 3.5% | 1.4% | 0.33% |
| Nov 2025 | 60% | 14.7% | 6.6% | 6.6% | 5.3% | 1.9% | 3.4% | 1.2% | 0.32% |
| Dec 2025 | 58.5% | 14.3% | 7.8% | 7.8% | 5.2% | 2.2% | 2.7% | 1.2% | 0.31% |
| Jan 2026 | 56% | 16.7% | 7.5% | 7.5% | 5% | 2.7% | 3.3% | 1.1% | 0.29% |
| Feb 2026 | 59.6% | 14.6% | 6.5% | 6.5% | 5.3% | 2.9% | 3.1% | 1.2% | 0.25% |
| Mar 2026 | 63.6% | 12.7% | 5.7% | 5.7% | 4.6% | 3% | 3% | 1.4% | 0.27% |
| Apr 2026 | 63.9% | 12.8% | 5.7% | 5.7% | 4.7% | 2.5% | 3.1% | 1.4% | 0.22% |
| May 2026 | 60.2% | 14.7% | 6.6% | 5.4% | 5.4% | 2.9% | 3% | 1.6% | 0.26% |
| Jun 2026 | 59.9% | 14.6% | 6.5% | 5.3% | 5.3% | 3.5% | 3% | 1.6% | 0.25% |
| Jul 2026 | 55.9% | 16.7% | 7.5% | 5% | 6.1% | 4% | 3.2% | 1.4% | 0.23% |
| Aug 2026 | 60.4% | 14.8% | 6.6% | 5.4% | 5.4% | 3.5% | 2.5% | 1.2% | 0.26% |
| Sep 2026 | 64.6% | 12.9% | 5.8% | 4.7% | 4.7% | 3.8% | 2.2% | 1.1% | 0.18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.6% | 60.5K | +22.2% | +4.2 points | |
| 2, held 2nd | 12.9% | 12.1K | 0% | -1.8 points | |
| 3, held 3rd | 5.8% | 5.4K | 0% | -0.8 points | |
| 4, held 4th | 4.7% | 4.4K | 0% | -0.7 points | |
| 5, held 5th | 4.7% | 4.4K | 0% | -0.7 points | |
| 6, held 6th | 3.8% | 3.6K | +24.1% | +0.3 points | |
| 7, held 7th | 2.2% | 2K | 0% | -0.3 points | |
| 8, held 8th | 1.1% | 1K | 0% | -0.2 points | |
| 9, held 9th | 0.18% | 170 | -19% | -0.1 points |
64.6%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.2 points.
12.9%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -1.8 points.
5.8%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.
Kindful4.7%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.
Neon CRM4.7%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.8%
Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.3 points.
Held 7th. 2K estimated branded searches, 0% vs prior month. Share -0.3 points.
8.
Virtuous1.1%
Held 8th. 1K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.18%
Held 9th. 170 estimated branded searches, -19% vs prior month. Share -0.1 points.
Compare popularity between Virtuous and its closest rivals
Every comparison with Virtuous
10 comparisons
How has branded search demand for Virtuous changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Virtuous worldwide fell from 1.3K to 1K.
- Across the 12 months ending September 2026, Virtuous’ share of searches among donor CRM platforms worldwide held steady, from 1.4% to 1.1%.
How did search popularity change for donor CRM platforms worldwide in September 2026?
6 changes
In September 2026, Givebutter gained share of searches among donor CRM platforms worldwide, from 60.4% to 64.6%.
In September 2026, Little Green Light lost share of searches among donor CRM platforms worldwide, from 14.8% to 12.9%.
In September 2026, DonorPerfect lost share of searches among donor CRM platforms worldwide, from 6.6% to 5.8%.
In September 2026, Kindful lost share of searches among donor CRM platforms worldwide, from 5.4% to 4.7%.
In September 2026, Neon CRM lost share of searches among donor CRM platforms worldwide, from 5.4% to 4.7%.
Virtuous’ share of searches among donor CRM platforms worldwide has lost ground for 3 months in a row, from 1.6% to 1.1% in September 2026.
How are Virtuous’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Virtuous’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- virtuous crm
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Where does Virtuous compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fundraising CRM platforms | 9th of 9 | 0.75% | Show ranking |
| Donor CRM platforms | 8th of 9 | 1.1% | Shown above |
Is Virtuous your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.