Brandwave

How popular isNeon CRM in search?

In September 2026, people searched for Neon CRM by name about 4,400 times worldwide, about the same as the previous year. These searches made up 4.7% of all global donor CRM platform searches, placing Neon CRM fifth out of nine platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Givebutter64.6%
  2. Little Green Light12.9%
  3. DonorPerfect5.8%
  4. Kindful4.7%
  5. Neon CRM4.7%
  6. Bloomerang3.8%
  7. Salesforce Nonprofit Cloud2.2%
  8. Virtuous1.1%
  9. Blackbaud Grantmaking0.18%
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Which donor CRM platforms compete with Neon CRM?

Neon CRM against donor CRM platforms worldwide, by month

Share of searches by month for Givebutter, Little Green Light, DonorPerfect, Kindful, Neon CRM, Bloomerang, Salesforce Nonprofit Cloud. The figures are in the table below the chart.

View monthly share of searches table
MonthGivebutterLittle Green LightDonorPerfectKindfulNeon CRMBloomerangSalesforce Nonprofit CloudVirtuousBlackbaud Grantmaking
Oct 202563.1%12.6%6.9%5.6%4.6%2%3.5%1.4%0.33%
Nov 202560%14.7%6.6%6.6%5.3%1.9%3.4%1.2%0.32%
Dec 202558.5%14.3%7.8%7.8%5.2%2.2%2.7%1.2%0.31%
Jan 202656%16.7%7.5%7.5%5%2.7%3.3%1.1%0.29%
Feb 202659.6%14.6%6.5%6.5%5.3%2.9%3.1%1.2%0.25%
Mar 202663.6%12.7%5.7%5.7%4.6%3%3%1.4%0.27%
Apr 202663.9%12.8%5.7%5.7%4.7%2.5%3.1%1.4%0.22%
May 202660.2%14.7%6.6%5.4%5.4%2.9%3%1.6%0.26%
Jun 202659.9%14.6%6.5%5.3%5.3%3.5%3%1.6%0.25%
Jul 202655.9%16.7%7.5%5%6.1%4%3.2%1.4%0.23%
Aug 202660.4%14.8%6.6%5.4%5.4%3.5%2.5%1.2%0.26%
Sep 202664.6%12.9%5.8%4.7%4.7%3.8%2.2%1.1%0.18%

  1. 1.Givebutter

    64.6%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.2 points.

  2. 2.Little Green Light

    12.9%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.DonorPerfect

    5.8%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Kindful

    4.7%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Neon CRM

    4.7%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Bloomerang

    3.8%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.3 points.

  7. 7.Salesforce Nonprofit Cloud

    2.2%

    Held 7th. 2K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Virtuous

    1.1%

    Held 8th. 1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Blackbaud Grantmaking

    0.18%

    Held 9th. 170 estimated branded searches, -19% vs prior month. Share -0.1 points.

Compare search popularity between Neon CRM and its closest rivals

Every comparison with Neon CRM

16 comparisons

How has branded search demand for Neon CRM changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Neon CRM worldwide held steady at 4.4K.
  • Across the 12 months ending September 2026, Neon CRM’s share of searches among donor CRM platforms worldwide peaked at 6.1% in July 2026 and was lowest at 4.6% in October 2025.

How did search popularity change for donor CRM platforms worldwide in September 2026?

6 changes

  1. In September 2026, Givebutter gained share of searches among donor CRM platforms worldwide, from 60.4% to 64.6%.

  2. In September 2026, Little Green Light lost share of searches among donor CRM platforms worldwide, from 14.8% to 12.9%.

  3. In September 2026, DonorPerfect lost share of searches among donor CRM platforms worldwide, from 6.6% to 5.8%.

  4. In September 2026, Kindful lost share of searches among donor CRM platforms worldwide, from 5.4% to 4.7%.

  5. In September 2026, Neon CRM lost share of searches among donor CRM platforms worldwide, from 5.4% to 4.7%.

  6. Virtuous’ share of searches among donor CRM platforms worldwide has lost ground for 3 months in a row, from 1.6% to 1.1% in September 2026.

How are Neon CRM’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Neon CRM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • neon crm

How the Brand Demand Index is measured

Who owns Neon CRM?

Neon CRM is owned by Neon One. Brandwave does not track any other brands owned by Neon One.

Do you work for Neon CRM? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Neon CRM compete?

Neon CRM is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fundraising CRM platforms6th of 93.3%Show ranking
Donor CRM platforms5th of 94.7%Shown above
Membership management software3rd of 716.5%Show ranking
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