Brandwave

DonorPerfect vs Neon CRM:Which is more popular?

In September 2026, DonorPerfect had more branded searches than Neon CRM among donor CRM platforms worldwide. DonorPerfect had about 5,400 branded searches, while Neon CRM had 4,400. DonorPerfect made up 5.8% of all donor CRM platform searches we track, and Neon CRM accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about donor CRM platforms, DonorPerfect appeared in four of the five answers and Neon CRM in three. DonorPerfect was mentioned before Neon CRM in three out of four answers that named either.

Among donor CRM platforms worldwide in September 2026

Who do people search for more?

DonorPerfect, about 23% more searches than Neon CRM

DonorPerfect 5.4K searchesNeon CRM 4.4K searches

Who does AI mention more?

DonorPerfect, mentioned in 4 of 5 answers, Neon CRM in 3

DonorPerfect in 4 of 5Neon CRM in 3 of 5

Who does AI recommend more?

DonorPerfect, named ahead of Neon CRM in 3 of 4 answers

DonorPerfect first in 3Neon CRM first in 1

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Top donor CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DonorPerfect was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Neon CRM was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DonorPerfect was listed before Neon CRM in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bloomerang1st
  2. Little Green Light2nd
  3. DonorPerfect3rd
  4. Salesforce Nonprofit Cloud4th
  5. Neon CRM5th
  6. Givebutter6th
  7. Virtuous7th
  8. Blackbaud Grantmaking8th
  9. Kindful–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Little Green Light5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bloomerang5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salesforce Nonprofit Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DonorPerfect4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Givebutter3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neon CRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virtuous3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackbaud Grantmaking1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kindful0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about donor CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DonorPerfect or Neon CRM more popular in search?

This chart shows how often people search Google for DonorPerfect and Neon CRM by name. Each line represents a brand's share of searches for all nine donor CRM platforms we track, month by month, from English-language searches worldwide.

DonorPerfect and Neon CRM among donor CRM platforms worldwide, by month

Share of searches by month for DonorPerfect, Neon CRM. The figures are in the table below the chart.

View monthly share of searches table
MonthGivebutterLittle Green LightDonorPerfectKindfulNeon CRMBloomerangSalesforce Nonprofit CloudVirtuousBlackbaud Grantmaking
Oct 202563.1%12.6%6.9%5.6%4.6%2%3.5%1.4%0.33%
Nov 202560%14.7%6.6%6.6%5.3%1.9%3.4%1.2%0.32%
Dec 202558.5%14.3%7.8%7.8%5.2%2.2%2.7%1.2%0.31%
Jan 202656%16.7%7.5%7.5%5%2.7%3.3%1.1%0.29%
Feb 202659.6%14.6%6.5%6.5%5.3%2.9%3.1%1.2%0.25%
Mar 202663.6%12.7%5.7%5.7%4.6%3%3%1.4%0.27%
Apr 202663.9%12.8%5.7%5.7%4.7%2.5%3.1%1.4%0.22%
May 202660.2%14.7%6.6%5.4%5.4%2.9%3%1.6%0.26%
Jun 202659.9%14.6%6.5%5.3%5.3%3.5%3%1.6%0.25%
Jul 202655.9%16.7%7.5%5%6.1%4%3.2%1.4%0.23%
Aug 202660.4%14.8%6.6%5.4%5.4%3.5%2.5%1.2%0.26%
Sep 202664.6%12.9%5.8%4.7%4.7%3.8%2.2%1.1%0.18%

How has the DonorPerfect and Neon CRM comparison changed over the last 12 months?

3 findings
  • DonorPerfect was ahead of Neon CRM in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DonorPerfect’s share of searches among donor CRM platforms worldwide moved from 6.9% to 5.8%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Neon CRM’s share of searches among donor CRM platforms worldwide moved from 4.6% to 4.7%, and its estimated monthly branded searches held steady at 4.4K.

How did search popularity change for donor CRM platforms worldwide in September 2026?

2 changes

  1. In September 2026, DonorPerfect lost share of searches among donor CRM platforms worldwide, from 6.6% to 5.8%.

  2. In September 2026, Neon CRM lost share of searches among donor CRM platforms worldwide, from 5.4% to 4.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DonorPerfect’s and Neon CRM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DonorPerfect

1 branded search term

  • donorperfect

Neon CRM

1 branded search term

  • neon crm

How the Brand Demand Index is measured

Other head-to-heads among donor CRM platforms

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