Brandwave

Donor CRM platforms:Which brands are most popular in search?

In August 2026, Little Green Light was the most searched among donor CRM platforms worldwide, with an estimated 12.1K branded searches and 50% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Little Green Light50%
  2. DonorPerfect22.3%
  3. Kindful14.9%
  4. Bloomerang12%
  5. Blackbaud Grantmaking0.87%

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Share of SearchLeaderboard

Compare the systems charities manage donors in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among donor CRM platforms worldwide, by month

Share of Search by month for Little Green Light, DonorPerfect, Kindful, Bloomerang. The figures are in the table below the chart.

View monthly share of search table
MonthLittle Green LightDonorPerfectKindfulBloomerangBlackbaud Grantmaking
Oct 202546%25.1%20.5%7.2%1.2%
Nov 202548.9%21.8%21.8%6.5%1.1%
Dec 202546.1%25.1%20.6%7.2%0.99%
Jan 202650.2%22.4%18.3%8.1%0.88%
Feb 202647.4%21.2%21.2%9.4%0.82%
Mar 202646.4%20.7%20.7%11.1%1%
Apr 202649.4%22%18%9.8%0.86%
May 202649.4%22%18%9.8%0.86%
Jun 202650%22.3%14.9%12%0.87%
Jul 202650.1%22.3%14.9%12%0.7%
Aug 202650%22.3%14.9%12%0.87%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Little Green Light

    50%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.DonorPerfect

    22.3%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kindful

    14.9%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bloomerang

    12%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Blackbaud Grantmaking

    0.87%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among donor CRM platforms worldwide?

In August 2026, Little Green Light was the most searched among donor CRM platforms worldwide, with an estimated 12.1K branded searches and 50% estimated Share of Search within this set. DonorPerfect is in 2nd place, 27.7 percentage points behind at 22.3% Share of Search.

Global donor CRM platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Little Green Light46% → 50%50.2%Jan 202646%Oct 20251st
DonorPerfect25.1% → 22.3%25.1%Dec 202520.7%Mar 20262nd
Kindful20.5% → 14.9%21.8%Nov 202514.9%Jun 20263rd
Bloomerang7.2% → 12%12%Jul 20266.5%Nov 20254th
Blackbaud Grantmaking1.2% → 0.87%1.2%Oct 20250.7%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Little Green Light’s estimated Share of Search among donor CRM platforms worldwide increased from 46% to 50%.
  • Across the 11 months ending August 2026, DonorPerfect’s estimated Share of Search among donor CRM platforms worldwide decreased from 25.1% to 22.3%.
  • Across the 11 months ending August 2026, Kindful’s estimated Share of Search among donor CRM platforms worldwide decreased from 20.5% to 14.9%.
  • Across the 11 months ending August 2026, Bloomerang’s estimated Share of Search among donor CRM platforms worldwide increased from 7.2% to 12%.
  • Across the 11 months ending August 2026, Little Green Light’s estimated Share of Search among donor CRM platforms worldwide peaked at 50.2% in January 2026 and was lowest at 46% in October 2025.
  • Across the 11 months ending August 2026, DonorPerfect’s estimated Share of Search among donor CRM platforms worldwide peaked at 25.1% in December 2025 and was lowest at 20.7% in March 2026.
  • Across the 11 months ending August 2026, Kindful’s estimated Share of Search among donor CRM platforms worldwide peaked at 21.8% in November 2025 and was lowest at 14.9% in June 2026.
  • Across the 11 months ending August 2026, Bloomerang’s estimated Share of Search among donor CRM platforms worldwide peaked at 12% in July 2026 and was lowest at 6.5% in November 2025.
  • Across the 11 months ending August 2026, Blackbaud Grantmaking held steady: its estimated Share of Search among donor CRM platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for donor CRM platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Bloomerang worldwide rose 52.6% over 11 measured months, from 1.9K to 2.9K in August 2026.

  2. Estimated monthly branded searches for Blackbaud Grantmaking worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

  3. Estimated monthly branded searches for Kindful worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.

  4. Estimated monthly branded searches for DonorPerfect worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

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