Kindful vs Little Green Light:Which is more popular by branded search?
In August 2026, Little Green Light had more branded searches than Kindful among donor CRM platforms worldwide. Little Green Light was estimated to have 12.1K branded searches compared to Kindful’s 3.6K, and held a 50% Share of Search versus Kindful’s 14.9%. These are worldwide searches for English-language branded terms.
Follow Kindful vs Little Green Light and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kindful or Little Green Light?
Compare the systems charities manage donors in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Little Green Light, Kindful. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Green Light | DonorPerfect | Kindful | Bloomerang | Blackbaud Grantmaking |
|---|---|---|---|---|---|
| Oct 2025 | 46% | 25.1% | 20.5% | 7.2% | 1.2% |
| Nov 2025 | 48.9% | 21.8% | 21.8% | 6.5% | 1.1% |
| Dec 2025 | 46.1% | 25.1% | 20.6% | 7.2% | 0.99% |
| Jan 2026 | 50.2% | 22.4% | 18.3% | 8.1% | 0.88% |
| Feb 2026 | 47.4% | 21.2% | 21.2% | 9.4% | 0.82% |
| Mar 2026 | 46.4% | 20.7% | 20.7% | 11.1% | 1% |
| Apr 2026 | 49.4% | 22% | 18% | 9.8% | 0.86% |
| May 2026 | 49.4% | 22% | 18% | 9.8% | 0.86% |
| Jun 2026 | 50% | 22.3% | 14.9% | 12% | 0.87% |
| Jul 2026 | 50.1% | 22.3% | 14.9% | 12% | 0.7% |
| Aug 2026 | 50% | 22.3% | 14.9% | 12% | 0.87% |
| Sep 2026 | — | — | — | — | — |
How has the Kindful and Little Green Light comparison changed over the last 12 months?
3 findings
- Little Green Light was ahead of Kindful in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kindful’s estimated Share of Search among donor CRM platforms worldwide moved from 20.5% to 14.9%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 11 months ending August 2026, Little Green Light’s estimated Share of Search among donor CRM platforms worldwide moved from 46% to 50%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for donor CRM platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Kindful worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kindful’s and Little Green Light’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kindful
1 branded search term
- kindful
Little Green Light
1 branded search term
- little green light
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.